Deal with Optus in Australia

Adamind Ltd
08 December 2005



OPTUS SELECTS LOGICACMG AND CONSORTIUM PARTNER ADAMIND FOR BREAKTHROUGH CONTENT
                              MANAGEMENT SOLUTION



8 December, 2005: Adamind Ltd (Adamind or "the Company") the leading global
supplier of media adaptation, software in the mobile messaging (MMS), content
and convergence services market together with LogicaCMG and Optus today
announced a multi-million dollar contract for the deployment of a world-first
end-to-end content management solution.


Optus, a leading telecommunications operator in Australia, has deployed a
state-of-the-art content management solution that includes search, digital
rights management (DRM) and media adaptation.


LogicaCMG has been appointed the prime contractor of this new solution,
delivering solution design, project management, software implementation, systems
integration, migration, and ongoing support for a consortium of global partners.


Adamind's MediaSpire software which sits at the heart of LogicaCMG's MMSC will
be adapting all content to be delivered to any handset within Australia.


Allen Lew, Managing Director Optus Consumer said: "With the launch of 3G this
year, we see content as strategically important to our mobile business. The
solution LogicaCMG has designed will allow us to launch some very exciting
services."


Shailendra Jain, Chief Executive of Adamind said: "With this innovative
end-to-end solution, we are delighted to be part of breaking new ground in the
area of content management & distribution for the mobile market."


LogicaCMG's extensive industry expertise made it an ideal supplier for Optus.
Its systems deliver two out of every three text messages and its messaging and
billing solutions are deployed by 300 of the world's top operators in over 130
countries.


LogicaCMG's end-to-end service works with clients to design robust business
models and service infrastructures, harnessing global experience as a leading
systems integrator. LogicaCMG's innovations have been helping to make and shape
the global telecoms market for more than 30 years. Having deployed the world's
first and only fully integrated 3G IP-based messaging solution and migrated more
than 50 operators to an IP-based messaging environment, LogicaCMG's expertise
enables operators to assure innovation in Next Generation telecoms.

                                    - ends -

Enquiries


Adamind                               [phone] on the day and thereafter
Shailendra Jain, CEO                  [phone]


Corfin Communications
Harry Chathli, Neil Thapar            [phone]






NOTE TO EDITORS
About Adamind

Adamind (LSE: ADA) is a leading global supplier of media adaptation software in
the Mobile Messaging (MMS), Content and Convergence Services markets.  Adamind's
MediaSpire(TM)enables delivery of images, text, ringtones, audio and video to and
between a variety of mobile devices, domains and networks, driving traffic
growth and creating the ultimate rich media consumer experience.


With headquarters in the US, an R&D Centre in Israel, a global sales force and
strategic channel partnerships with some of the top MMSC vendors and top-tier
system integrators - all major Blue Chip companies such as Ericsson, Motorola,
HP, Openwave, LogicaCMG, Critical Path and CBOSS - Adamind is positioned to
deliver superior quality products, services and support to its 90+ tier-1 and
tier-2 operator customer deployments across the globe.


About LogicaCMG

LogicaCMG is a major international force in IT services and wireless telecoms.
It provides management and IT consultancy, systems integration and outsourcing
services to clients across diverse markets including telecoms, financial
services, energy and utilities, industry, distribution and transport and the
public sector. Formed in December 2002, through the merger of Logica and CMG,
the company employs around 20,000 staff in offices across 34 countries and has
nearly 40 years of experience in IT services. Headquartered in Europe, LogicaCMG
is listed on both the London and Amsterdam stock exchanges (LSE: LOG; Euronext:
LOG). More information is available from www.logicacmg.com


About Optus

Optus is an Australian leader in integrated communications - serving more than
six million customers each day. The company provides a broad range of
communications services including mobile, national and long distance services,
local telephony, international telephony, business network services, internet
and satellite services and subscription television.

In 2001, SingTel became the parent company of Optus, paving the way for Optus to
become a strong and strategic telecommunications player within the Asia-Pacific
region.


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