Delivering MMS to Telus

Adamind Ltd
15 March 2005


ADAMIND AND OPENWAVE TEAM TO DELIVER RICH MULTIMEDIA SERVICES TO TELUS MOBILITY


MILPITAS, Calif. - March 15, 2005- Adamind (LSE: ADA), a leading provider of
rich Media Adaptation and Value-Added Services technologies for MMS and Content
Services, announced today the deployment of its world-class Adamind
MediaSpireTM at TELUS Mobility as part of Openwave's multimedia messaging
services center (MMSC) solution for its operator customer base across North
America.  The Adamind MediaSpireTM is deployed at Openwave's MMSC to provide an
overall streamlined and scalable messaging platform to operators across North
America.

Openwave and Adamind worked closely to test, integrate and deploy a fully
capable video transcoding system for TELUS Mobility that extends their suite of
such messaging applications as e-mail, instant messaging (IM), short message
services (SMS) and more, generating new sources of operator revenues. The
deployment was part of TELUS Mobility's November 2004 video messaging service
launch.

"Our collaboration with Adamind allows operators to extend their messaging
services to deliver the best user experience across a range of handsets," said
Rich Wong, general manager of messaging products at Openwave. "Together we
enable operators to deliver an entire range of multimedia content including
video. We look forward to working with Adamind to enhance and deliver the most
sophisticated media adaptation and content enhancement technology to our mobile
operator customer base."


 "Our joint offering for TELUS Mobility clearly demonstrates our commitment to
delivering superior media adaptation and content enhancement solutions to the
growing North American operator customer base," said Shailendra Jain, CEO of
Adamind. "As the North American market shows tremendous potential for growth in
the coming years, TELUS Mobility is a key player in our expansion, firming up
our position as the leading global provider of media processing and content
enhancement solutions for the market of mobile multimedia services."



Enquiries


Adamind
Yossi Hermush                                           [phone]

Openwave Systems
Vanessa Veneziano                                       [phone]

Corfin Communications
Harry Chathli, Neil Thapar                              [phone]





NOTE TO EDITORS:



About Telus Mobility

A national Canadian wireless carrier serving approximately 4 million clients
across Canada, TELUS Mobility was recently ranked as the number one wireless
carrier in North America by telecommunications consultants N. Moore Capital,
Ltd. of New York. For more information about TELUS Mobility, please visit
telusmobility.com.



About Openwave
 Openwave Systems Inc. (Nasdaq: OPWV) is the leading independent provider of
open software products and services for the communications industry. Openwave's
breadth of products, including mobile phone software, multimedia messaging
software (MMS), email, location and mobile gateways, along with its worldwide
expertise enable its customers to deliver innovative and differentiated data
services. Openwave is a global company headquartered in Redwood City,
California. For more information please visit www.openwave.com.



About Adamind

Adamind (LSE: ADA) is a leading provider of rich media content adaptation and
enhancement software for MMS, content services and value added services markets.
  The Adamind MediaSpireTM enables delivery of images, text, ringtones, audio
and video to and between a variety of mobile devices, domains and networks,
driving traffic growth and creating the ultimate rich media consumer experience.



With headquarters in the US, an R&D Center in Israel, a global sales force and
strategic channel partnerships with some of the top MMSC vendors and top-tier
system integrators - all major Blue Chip companies such as Ericsson, Motorola,
Openwave and LogicaCMG - Adamind is positioned to deliver superior quality
products, services and support to its 80+ tier-1 and tier-2 operator customer
deployments across the globe.

www.adamind.com










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