Moves into Email Services

Adamind Ltd
19 July 2005

         Adamind Moves into Email Services with Critical Path Alliance



July 19, 2005 - Adamind (LSE: ADA), a leading global supplier of media
adaptation software in the mobile messaging, content and convergence services
markets, announces the integration of Adamind MediaSpire(TM) with Critical
Path's Memova(TM) Mobile consumer mobile email solution, enabling the seamless
exchange of multimedia email messages between mobile phones and PCs.

The alliance with Critical Path, Inc. (Nasdaq: CPTH), a leading provider of
messaging software and services, marks the first significant step by Adamind to
address the market for email traffic as internet and telephony domains converge.

By embedding Adamind MediaSpire(TM), Critical Path's Memova Mobile bridges the
gap between Internet email and MMS, enabling consumers to exchange multimedia-
rich email messages and providing operators with a new way to drive MMS usage.
This means every user with an MMS-enabled device can send and receive email with
picture, audio and video attachments.

As mobile operators look for ways to increase revenue and drive more usage of
MMS (Multimedia Messaging Services), consumers are demanding an easier way to
send and receive email messages from their mobile phones - including emails with
picture, audio and video attachments. Adamind's real-time media content
adaptation technology seamlessly transcodes AMR and 3GPP file formats generated
by a mobile handset to PC-friendly WAV, MP3 and AVI files, enabling Memova
Mobile users to easily send and receive multimedia emails using standard mobile
phones.

"Consumers are demanding a rich multimedia experience, and operators are looking
for ways to increase MMS usage and revenues," said Mike Serbinis, CTO, Critical
Path. "By integrating Adamind's MediaSpire with Memova Mobile, we gain superior
video and audio transcoding capabilities. This is a critical component in Memova
Mobile - our mass-market solution that enables operators to drive MMS traffic
with multimedia-rich mobile email services."

Unlike enterprise-focused wireless email solutions designed for smartphones,
Memova Mobile works with MMS-enabled mobile phones many consumers are already
using, requiring no additional software or hardware upgrades. With Memova
Mobile, email messages sent to email services, such as Hotmail, Yahoo! or Gmail,
are pushed to the user's mobile phone. As a result of integrating Adamind
technology, users are able to receive and view multimedia content and respond by
voice to emails received on the phone. Voice responses are recorded as AMR files
and sent as WAV file email messages, eliminating the need to type responses on
phone keypads. Critical Path's Memova Mobile solution provides consumers with a
rich mobile email experience and helps operators to grow data revenues by
leveraging consumer desires to share multimedia content via email.

"Staying connected and sharing multimedia content with proper email access is a
key application for mobile operators looking to reduce churn and increase
network traffic," said Yossi Hermush, VP Product Marketing, Adamind. "By
integrating Adamind MediaSpire into the Memova Mobile solution, Critical Path is
adding powerful transcoding capabilities. As such, we believe Memova Mobile
gives operators a powerful way to drive MMS traffic and provide consumers with a
feasible way to create and share multimedia emails across PCs and mobile 
phones."


Enquiries:


Adamind
Yossi Hermush                                         [phone]

Corfin Communications
Harry Chathli, Neil Thapar                            [phone]

Notes to Editors

About Adamind
Adamind (LSE: ADA) is a leading global supplier of media adaptation software in
the Mobile Messaging, Content and Convergence Services markets. Adamind
MediaSpire(TM) enables delivery of images, text, ringtones, audio and video to
and between a variety of mobile devices, domains and networks, driving traffic
growth and creating the ultimate rich media consumer experience.

With headquarters in the US, an R&D Center in Israel, a global sales force and
strategic channel partnerships with some of the top MMSC vendors and top-tier
system integrators - all major Blue Chip companies such as Ericsson, Motorola,
HP, Openwave, LogicaCMG and CBOSS - Adamind is positioned to deliver superior
quality products, services and support to its 90+ tier-1 and tier-2 operator
customer deployments across the globe.



About Critical Path, Inc.

Critical Path's Memova(TM) solutions provide a new and improved email experience
for millions of consumers worldwide, helping mobile operators, broadband and
fixed-line service providers unlock the potential of email in the mass market.
Memova(TM) Mobile gives consumers instant, on-the-go access to the messages that
matter most. Featuring industry-leading anti-spam and anti-virus technology,
Memova(TM) Anti-Abuse protects consumers against viruses and spam. Memova(TM)
Messaging provides consumers with a rich email experience, enabling service
providers to develop customized offerings for high-speed subscribers.
Headquartered in San Francisco with offices around the globe, Critical Path's
messaging solutions are deployed by more than 200 service providers throughout
the world. More information is available at www.criticalpath.net.






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