Universal Music Mobile Deal

Adamind Ltd
11 January 2006



  ADAMIND SIGNS THREE YEAR MOBILE CONTENT PRODUCTION DEAL WITH UNIVERSAL MUSIC
                                   MOBILE US
    Adamind will adapt music and entertainment content for up to 170 million
                      wireless consumers in North America

11 January, 2006: Adamind Ltd. (LSE: ADA) (Adamind or "the Company") the leading
global supplier of media adaptation software in the rich mobile content and
convergence services market announced today a three-year contract with Universal
Music Mobile US (UMM-US), a subsidiary of Universal Music Group, the world's
leading music company and the number one mobile music and entertainment content
company in North America.

Adamind's Spire(TM) Production Suite will be deployed within Universal Music
Mobile US and integrated into its existing mobile production workflow systems.
In addition, Adamind will provide UMM-US a managed service offering device
profiles for all existing and future mobile devices as they are introduced to
the consumer market in North America.

With media adaptation powered by Adamind's Spire(TM) Production Suite, UMM-US is
positioned to provide rich mobile high quality audio and video content service
offerings such as mastertones, ringback tones, full-track audio and video
downloads - for leading mobile network operator (MNOs) and mobile virtual
network operators (MVNOs) across North America.

Shailendra Jain, Chief Executive of Adamind, said: "We're delighted to have been
chosen by Universal Music Mobile US from an extensive list of solution providers
in the market, to deploy Mobile Content Production solution. By integrating
Adamind's end-to-end, comprehensive, rich mobile content production, delivery
and distribution technology as a key component of UMM's proprietary music and
entertainment Content Management System, UMM-US is able to optimize their
multimedia music and entertainment content to best fit any mobile network or
device, which reduces production costs while enriching the overall user
entertainment experience."

Rio Caraeff, Vice President & General Manager, Universal Music Mobile US, said:
"Providing our wireless network operator customers with compelling and
entertaining content is a top priority for Universal Music Mobile. Integrating
Adamind's technology into our content production business has unfolded a wealth
of direct-to-mobile opportunities enabling Universal Music Mobile to build upon
its reputation as the leading mobile entertainment company in North America."

Adamind's Spire(TM) Production Suite handles adaptation of any media format, such
as video, audio, ring tone, image, or animated slideshow to best fit the target
device. The Suite enables validation of transcoded music and entertainment
content before it is finally published and delivered to the mobile device. The
preparation and verification procedures will allow UMM's digital content
production division to dramatically reduce production costs and assure Quality
of Experience (QoE) prior to distribution. Adamind's Spire(TM) Production Suite
enables a wide variety of content downloads, including WAP, MMS and Streaming
services, as well as value-added features such as content previewing, Digital
Rights Management (DRM), branding and advertising - UMM-US will further promote
its premium mobile content and strengthen its global branded mobile music and
entertainment content.

Enquiries

Adamind                       [phone] on the day 
Shailendra Jain, CEO          [phone]  and thereafter

Universal Music Group
Maria Ho, VP Corporate
Communications                [phone]

Corfin Communications
Harry Chathli, Neil Thapar    [phone]

NOTE TO EDITORS

About Adamind
Adamind is a pure-play provider of rich media content adaptation and enhancement
software solutions for the mobile space. The Company's flagship platform,
Adamind Spire(TM) provides industry-leading automated solutions for message and
content transcoding and benefits virtually every player in the mobile delivery
chain. Its superior multimedia capabilities enable service operators to deploy
successful media rich content services, generating new revenue streams, driving
key new Value-Added-Services (VAS) enablers, such as Advertising, Branding, DRM
and spam filtering and anti-abuse support. With around 100 deployments in mobile
operator networks worldwide, Adamind is strategically poised to enable the
promise of the Mobile Lifestyle revolution. Adamind has strategic relationships
with major infrastructure vendors and system integrators including Ericsson, HP,
IBM, Accenture, LogicaCMG, Motorola, Openwave, Critical Path and CBOSS.
www.adamind.com

About Universal Music Group
Universal Music Group is the world's largest music company with wholly owned
record operations or licensees in 77 countries. Its businesses also include
Universal Music Publishing Group, one of the industry's largest global music
publishing operations.

Universal Music Group consists of record labels Decca Music Group, Deutsche
Grammophon, Interscope Geffen A&M Records, Geffen Records, Island Def Jam Music
Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville,
Mercury Records, Philips, Polydor Records, Universal Music Latino, Universal
Motown Records Group, and Verve Music Group as well as a multitude of record
labels owned or distributed by its record company subsidiaries around the world.
The Universal Music Group owns the most extensive catalog of music in the
industry, which is marketed through two distinct divisions, Universal Music
Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.).
Universal Music Group also includes eLabs, a new media and technologies
division, and Universal Music Mobile.

Universal Music Group is a unit of Vivendi Universal, a global media and
communications company.



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