Admiral Group plc launches a price comparison w...

The Group is pleased to announce that its price comparison website in France,
trading under the name of LeLynx.fr, has launched from its offices based in
Paris. As with other international operations, we will start modestly, volumes
are expected to be small during the coming months as we test various marketing
campaigns. The Group will provide further update when it announces its results
for the year ending 31 December 2009 in March 2010.

Henry Engelhardt, Chief Executive, commented, 'I'm very happy to announce this
launch, it's another important milestone in our plans to grow our business
overseas.  Congratulations to the team in France on all their hard work to get
the partners, systems and staff in place to reach this key point.  LeLynx.fr now
joins its Spanish sister, Rastreator.com, as Admiral Group's second
international price comparison site.'

For further information, please contact:

Admiral 029 2043 4394
Alistair Hargreaves

Financial Dynamics 020 7269 7200
Robert Bailhache



[HUG#1375311]