Admiral Group plc launches a price comparison w...

The Group is pleased to announce that its price comparison website in Italy,
trading under the name of Chiarezza.it (meaning 'clarity'), has launched from
its offices based in Milan.  As with our other international operations, we
expect a modest start with small initial volumes as we test various marketing
campaigns.  The Group will provide further update when it announces its results
for the year ending 31 December 2009 on 2(nd) March 2010.

Henry Engelhardt, Chief Executive, commented, 'I'm very happy to announce the
launch of our Italian price comparison site, hot on the heels of LeLynx.fr last
month.  Chiarezza.it joins LeLynx.fr in France and Rastreator.com in Spain to
become our third international price comparison business, another key milestone
in our expansion plans. Congratulations to the team in Italy on all their hard
work to get the partners, systems and staff in place to reach this important
point.'

For further information, please contact:

Admiral 029 2043 4394
Alistair Hargreaves

Financial Dynamics 020 7269 7200
Robert Bailhache


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