Admiral Group plc launches direct insurance ope...

The Group is pleased to announce that its direct insurance operation in
France, L'Olivier (Olive Tree), launched today from its offices in Paris.  As
with our other international operations, we expect a modest start with small
initial volumes as we learn more about the French market and how to develop our
model.  The Group will provide further update when it announces its results for
the year ending 31 December 2010 on 2(nd) March 2011.

Henry Engelhardt, Chief Executive, commented, 'I'm delighted to see the launch
of L'Olivier in France, it represents another key milestone in our plans to grow
our business overseas.   Congratulations to the team in France on all their hard
work to reach this important point.'

For further information, please contact:

Admiral                                    029 2043 4394
Louisa Scadden

Financial Dynamics                   020 7269 7114
Nick Henderson










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Source: Admiral Group PLC via Thomson Reuters ONE

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