Admiral Group plc launches in the USA

Admiral Group plc is delighted to announce that it has today launched
its new car insurance operation in the USA.

The business, based in Richmond Virginia, will trade under the name
of Elephant and will sell car insurance to US customers direct by
telephone and internet. It will initially trade in one state only,
Virginia, and, in common with our other international operations,
will start modestly as we learn more about the US market and how to
develop our model. The Group will provide further update when it
announces its results for the year ended 31 December 2009 in March
2010.

Henry Engelhardt, Chief Executive, commented, "This is a further
important milestone in our plans to grow our business overseas and I
am thrilled to be announcing this launch. Congratulations to the team
in Richmond on all their hard work to reach this key point. Elephant
now joins Balumba.es, Admiraldirekt.de and Conte.it as the fourth new
international insurance operation in the Admiral Group."

For further information, please contact:


Admiral             029 2043 4394
Alistair Hargreaves
Louisa Scadden

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