Admiral Group plc sells AdmiralDirekt

Further  to  the  announcement  made  on 7 December 2010 regarding entering into
exclusive  discussions, Admiral Group plc ("the Group") confirms that it has now
sold  AdmiralDirekt, the Group's car insurance operation in Germany, to Itzehoer
Versicherung.  The value of the gross assets disposed of is £4.4m (€5.2m).

The insurance contracts generated by AdmiralDirekt and underwritten by the Group
in  2011 will be  fully reinsured  by Itzehoer.  It is  intended to transfer the
insurance  contracts for 2011 and  prior years to  Itzehoer subject to Court and
Regulatory approval.

The  Group  remains  focused  on  continuing  the  profitable  growth  of its UK
operations and on building profitable, growing, sustainable businesses in Spain,
Italy, USA, and France.

For further information, please contact:

 Admiral                  029 2043 5528
 Alistair Hargreaves


 Financial Dynamics       020 7269 7114
 Nick Henderson
                       






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Source: Admiral Group PLC via Thomson Reuters ONE

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