Director/PDMR Shareholding

Annex DTR3


Notification of Transactions of Directors/Persons Discharging Managerial
Responsibility and Connected Persons


All relevant boxes should be completed in block capital letters.

+---+-----------------------------------+---+----------------------------------+
|1. |Name of the issuer                 |2. |State whether the notification    |
|   |ADMIRAL GROUP PLC                  |   |relates to (i) a                  |
|   |                                   |   |transaction notified in accordance|
|   |                                   |   |with DTR 3.1.2 R,                 |
|   |                                   |   |(ii) a disclosure made in         |
|   |                                   |   |accordance                        |
|   |                                   |   |LR 9.8.6R(1) or                   |
|   |                                   |   |(iii) a disclosure made in        |
|   |                                   |   |accordance with section 793 of the|
|   |                                   |   |Companies Act (2006).             |
|   |                                   |   |                                  |
|   |                                   |   |i, ii and iii                     |
|   |                                   |   |                                  |
+---+-----------------------------------+---+----------------------------------+
|   |                                   |   |                                  |
+---+-----------------------------------+---+----------------------------------+
|3. |Name of person discharging         |4. |State whether notification relates|
|   |managerial                         |   |to a person                       |
|   |responsibilities/director          |   |connected with a person           |
|   |                                   |   |discharging managerial            |
|   |KEITH JAMES  (DIRECTOR)            |   |responsibilities/director named in|
|   |                                   |   |3 and identify the connected      |
|   |                                   |   |person                            |
|   |                                   |   |                                  |
|   |                                   |   |LINDA JAMES (WIFE)                |
|   |                                   |   |                                  |
+---+-----------------------------------+---+----------------------------------+
|   |                                   |   |                                  |
+---+-----------------------------------+---+----------------------------------+
|5. |Indicate whether the notification  |6. |Description of shares (including  |
|   |is in respect of a holding of the  |   |class), debentures or derivatives |
|   |person referred to in 3 or 4 above |   |or financial instruments relating |
|   |or in respect of a nonbeneficial   |   |to shares                         |
|   |interest 1                         |   |                                  |
|   |                                   |   |ADMIRAL GROUP PLC ORDINARY 0.1p   |
|   |3 AND 4 ABOVE                      |   |SHARES                            |
|   |                                   |   |                                  |
+---+-----------------------------------+---+----------------------------------+
|   |                                   |   |                                  |
+---+-----------------------------------+---+----------------------------------+
|7. |Name of registered shareholders(s) |8. |State the nature of the           |
|   |and, if more than one, the number  |   |transaction                       |
|   |of shares held by each of them     |   |                                  |
|   |                                   |   |SALE AND PURCHASE                 |
|   |Keith James                        |   |                                  |
|   |4,440                              |   |                                  |
|   |                                   |   |                                  |
|   |Linda James                        |   |                                  |
|   |40,060                             |   |                                  |
|   |                                   |   |                                  |
+---+-----------------------------------+---+----------------------------------+
|   |                                   |   |                                  |
+---+-----------------------------------+---+----------------------------------+
|9. |Number of shares, debentures or    |10.|Percentage of issued class        |
|   |financial                          |   |acquired (treasury shares of that |
|   |instruments relating to shares     |   |class should not be taken into    |
|   |acquired                           |   |account when calculating          |
|   |                                   |   |percentage)                       |
|   |4.440                              |   |                                  |
|   |                                   |   |N/A                               |
+---+-----------------------------------+---+----------------------------------+
|   |                                   |   |                                  |
+---+-----------------------------------+---+----------------------------------+
|11.|Number of shares, debentures or    |12.|Percentage of issued class        |
|   |financial                          |   |disposed (treasury shares of that |
|   |instruments relating to shares     |   |class should not be taken into    |
|   |disposed                           |   |account when calculating          |
|   |                                   |   |percentage)                       |
|   |4.440                              |   |                                  |
|   |                                   |   |N/A                               |
|   |                                   |   |                                  |
|   |                                   |   |                                  |
+---+-----------------------------------+---+----------------------------------+
|   |                                   |   |                                  |
+---+-----------------------------------+---+----------------------------------+
|13.|Price per share or value of        |14.|Date and place of transaction     |
|   |transaction                        |   |                                  |
|   |                                   |   |31 MARCH  2011, LONDON            |
|   |SALE: 1552p                        |   |                                  |
|   |                                   |   |                                  |
|   |PURCHASE: 1553p                    |   |                                  |
|   |                                   |   |                                  |
+---+-----------------------------------+---+----------------------------------+
|   |                                   |   |                                  |
+---+-----------------------------------+---+----------------------------------+
|15.|Total holding following            |16.|Date issuer informed of           |
|   |notification and total percentage  |   |transaction                       |
|   |holding following notification (any|   |                                  |
|   |treasury shares should not be taken|   |                                  |
|   |into account when calculating      |   |                                  |
|   |percentage)                        |   |31  MARCH 2011                    |
|   |                                   |   |                                  |
|   |44,500  (0.016%)                   |   |                                  |
|   |                                   |   |                                  |
+---+-----------------------------------+---+----------------------------------+
|   |                                   |   |                                  |
+---+-----------------------------------+---+----------------------------------+

If a person discharging managerial responsibilities has been granted options by
the issuer
complete the following boxes

+---+----------------------------------+---+-----------------------------------+
|17.|Date of grant                     |18.|Period during which or date on     |
|   |                                  |   |which exercisable                  |
|   |                                  |   |                                   |
|   |                                  |   |                                   |
+---+----------------------------------+---+-----------------------------------+
|   |                                  |   |                                   |
+---+----------------------------------+---+-----------------------------------+
|19.|Total amount paid (if any) for    |20.|Description of shares or debentures|
|   |grant of the option               |   |involved (class and number)        |
|   |                                  |   |                                   |
|   |                                  |   |                                   |
+---+----------------------------------+---+-----------------------------------+
|   |                                  |   |                                   |
+---+----------------------------------+---+-----------------------------------+
|21.|Exercise price (if fixed at time  |22.|Total number of shares or          |
|   |of grant) or                      |   |debentures over which options held |
|   |indication that price is to be    |   |following notification             |
|   |fixed at the time of exercise     |   |                                   |
|   |                                  |   |                                   |
|   |                                  |   |                                   |
+---+----------------------------------+---+-----------------------------------+
|   |                                  |   |                                   |
+---+----------------------------------+---+-----------------------------------+
|23.|Any additional information        |24.|Name of contact and telephone      |
|   |                                  |   |number for queries                 |
|   |                                  |   |                                   |
+---+----------------------------------+---+-----------------------------------+
|   |                                  |   |Mark Waters, Company Secretary     |
|   |                                  |   |0871 8828200                       |
+---+----------------------------------+---+-----------------------------------+


+---------------------------------------------------------------------------+
| Name of authorised official of issuer responsible for making notification |
|                                                                           |
| MARK WATERS, COMPANY SECRETARY                                            |
|                                                                           |
| Date of notification                                                      |
|                                                                           |
| 1 APRIL 2011.                                                             |
|                                                                           |
+---------------------------------------------------------------------------+


Notes:    This form is intended for use by an issuer to make a RIS notification
required by DR 3.1.4

(1) An issuer making a notification in respect of a transaction relating to the
    shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24.

(2) An issuer making a notification in respect of a derivative relating the
    shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and
    24.

(3) An issuer making a notification in respect of options granted to a
    director/person discharging managerial responsibilities should complete
    boxes 1 to 3 and 17 to 24.

(4) An issuer making a notification in respect of a financial instrument
    relating to the shares of the issuer (other than a debenture) should
    complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.








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Source: Admiral Group PLC via Thomson Reuters ONE

[HUG#1502606]