Strategic Partnership

Advanced Medical Solutions Grp PLC 19 June 2003 For Immediate Release: 07:00 Thursday 19th June, 2003 Advanced Medical Solutions Group plc ('AMS' or the 'Company') and ASO Corporation ('ASO') announce a strategic partnership for the supply of store-value products in the consumer markets of North America and Japan Winsford, UK: AMS and ASO, global woundcare technology companies, announced today that they have entered into a collaboration to supply products into the consumer store-value brand markets in North America and Japan. Store-value brands typically represent 20-30% of retail product market share in any particular category, sold under the retailers own label or value label alongside the premium branded products. ASO, a leading manufacturer & marketer of store-value brand products based in Florida-USA, is a key supplier for many of the leading retail pharmacy chains such as Walgreens and CVS as well as mass retailers such as Walmart. The store-value brand market represents a significant opportunity to AMS. As awareness of the benefits of AMS's products and technologies has increased, so has consumer demand for these products. The strategic partnership of AMS and ASO will ensure that AMS has a significant penetration in the store-value markets. This collaboration will complement the supply relationships that AMS currently enjoys with major international partners such as Beiersdorf, Johnson & Johnson Consumer and Novartis Consumer Health. Initially, AMS will supply its proprietary polyurethane membrane material for scar treatment, which ASO will convert and package in a variety of configurations driven by the needs of specific retailers. Scar treatment is a high growth sector and is attracting significant interest from the retail market. Scarring represents a huge area of unmet medical need. In addition to accidental traumas, up to 16% of surgical interventions produce raised, inflexible, red scar tissue, which is cosmetically very undesirable. It is estimated that 12% of the population have a scar they would like to treat. The AMS scar treatment product, currently selling well in Europe, has demonstrated effectiveness in attenuating scars by flattening scar tissue and reducing redness. The initial response to this product from the US retail market has been very positive. A full launch into this market is expected by Qtr. 4 2003. Commenting on the AMS-ASO collaboration, John Macaskill, CEO of ASO, stated: 'Adding new products and technologies to our growing product line is a core strategic driver within ASO. We are delighted to partner with a company such as AMS, which has a record of developing new products from innovative technologies in the woundcare market. Through this synergistic partnership, we will provide our retail partners with competitive products in key growth areas. We look forward to building upon this relationship, by adding more products later this year.' Dr. Don Evans, Chief Executive Officer of AMS, said: 'This deal is a very important step for AMS as it continues to build its global consumer business. There is a significant opportunity to market our products through store-value brand channels alongside the brand leaders and ASO are an ideal strategic partner for accessing these opportunities.' - ENDS - For further information, please contact: Advanced Medical Solutions Group plc Tel : +44 (0)1606 863 500 Don Evans, Chief Executive Mary Tavener, Finance Director www.admedsol.com ------------------ Buchanan Communications Tel: +44 (0) 20 7466 5000 Nicola How / Fergus Mellon Notes to Editors: Advanced Medical Solutions is a leading company in the development and manufacture of products for the £15 billion global woundcare market. Founded in 1991 and currently quoted on AIM, Advanced Medical Solutions is focused on the design, development and manufacture of innovative and technologically advanced products for woundcare and other medical applications. In-house natural and synthetic polymer technology is used to provide advanced wound dressings based on the moist healing principle. AMS's resources ensure a unique position as a vertically integrated 'one stop shop' to provide all categories of moist wound healing products. The Company has the capability to move from product design and development through to production and delivery ready for distribution into customer markets. The acquisition of MedLogic in 2002 has brought AMS products and technology in cyanoacrylate based tissue adhesives and sealants sold direct to A & E departments or through distributors. AMS's technology and products currently serve the majority of the key global markets with strategic partners including 3M, Novartis, Johnson & Johnson, Molnlycke Healthcare, Coloplast, Smith + Nephew and Beiersdorf. ASO Corporation is a recognized global leader in the manufacture, marketing and sales of wound care products. Its corporate offices are located in Sarasota, Florida. Aso Corporation is a subsidiary of Aso International, for more than 50 years a worldwide leader in the manufacturing and sales of first aid, wound care and topical pharmaceuticals products. The organization made a major commitment to the United States market in 1986 when it established Aso Corporation as its US sales, marketing and manufacturing subsidiary. Today ASO operates state of the art facilities in Florida-USA, Texas-USA, the Philippines, the Netherlands and Japan. Aso Corporation is one of the largest US suppliers of wound care products, both in both retail and medical markets. For more information, visit the Company's website at www.asocorp.com This information is provided by RNS The company news service from the London Stock Exchange
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