Joint Venture

Cheerful Scout PLC
01 August 2007


          Cheerful Scout Plc / Epic: CLS / Index: AIM / Sector: Media

1 August 2007

                Cheerful Scout Plc ('Cheerful' or 'the Company')


                                 Joint Venture


Cheerful Scout Plc, the AIM-traded multi media specialist, has formed a new
company, Business Data Interactive ('BDI'), in a joint venture with Apperly &
Associates Limited ('A&A'), to take advantage of opportunities in the
fast-growing Business Intelligence market. By combining both companies'
technology and skills, BDI will provide powerful, fully-integrated computer
software programmes to analyse and display business data.


Under the terms of the agreement, Cheerful, which will own 60% of BDI, will
invest £200k and licence the intellectual property ('IP') for its proprietary
visualisation software package, nVision Strategy, to the new business. This
software converts business data into real-time, 3D video graphics. A&A will
licence the IP for its own Business Intelligence Engine to the new business
bringing sophisticated analytics and advanced data mining capabilities to the
product offering. The combined Business Intelligence package will enable clients
to visualise their data and conduct analysis in an engaging, interactive
environment, ultimately delivering strategic insight and driving better
management decision making.


Dr James Apperly, founder of A&A, will become Managing Director of BDI. Dr
Apperly, an Oxford graduate with a PhD in Neuroscience, established A&A in 2003
and has since worked with a number of blue-chip companies including BP and
Chevron-Texaco US designing and implementing business intelligence systems. He
previously worked at leading management consultancy, McKinsey & Company, where
he advised international companies on issues of strategy, organisation,
technology and operations.


Stuart Appleton, Cheerful's Chairman said, 'The Business Intelligence market is
maturing rapidly as companies understand the need for leading edge dynamic
market analysis in order to identify trends and consider their responses ahead
of competitors. Our combined creative talent and technological know-how, in
tandem with a deep understanding of the needs of business communications will
enable BDI to deliver powerful, highly sophisticated, bespoke products to this
market, unlike any other currently available.


'Dr Apperly, who will front the business, has considerable experience and
excellent contacts in the corporate arena. He will be a great asset to the
business so we are delighted to have him on the team.'


                                  * * ENDS * *


For further information visit www.cheerfulscout.com or contact:

Gary Fitzpatrick Cheerful Tel: [phone]
Isabel Crossley St Brides Media Tel: [phone]
Mark Percy Seymour Pierce Ltd Tel: [phone]


Notes

Cheerful Scout is an award-winning multidisciplinary creative consultancy
specialising in devising and delivering effective and original corporate
communication solutions. Its three key areas of expertise are DVD, Production
and Events.

Whilst its thriving DVD department creates impressive titles for the corporate
and retail markets, Cheerful Scout's production team conceives and produces
unique and engaging film and video for a wide range of blue chip corporations
and organisations. The Company also stages live events and conferences for its
clients and is able to develop previously impossible concepts and formulas using
its revolutionary presentation and visualisation system, nVision
(www.nvisiontec.com).



                      This information is provided by RNS
            The company news service from the London Stock Exchange