New Venture Company

Angle PLC 11 February 2005 For Immediate Release 11 February 2005 ANGLE plc CUSTOMISER GROUP: NEW VENTURE COMPANY ANGLE plc, the venture management and consulting company specialising in the commercialisation of technology, is pleased to announce the launch of its latest venture company, Customiser Group Ltd ('Customiser'). In accordance with ANGLE's Progeny(R) process for creating new ventures, Customiser has secured intellectual property utilising psychological profiling (more normally found in clinical psychology) and advanced pattern recognition. The approach has been developed and patented by a team of leading academics across a number of UK Universities. ANGLE expects to spend up to £500,000 in this Progeny(R) venture. Global spend on the internet is now well in excess of $100bn per year and revenues from internet advertising now exceed $10bn per year. The market for tailoring content to individual users is still in its infancy, but is already generating several hundred million dollars per annum in revenue and is widely predicted to grow rapidly. Customiser's technology improves targeting of on-line advertising on internet portal sites, relevancy of search results and product recommendations within retail sites. The Customiser solution produces substantially better results than rivals which rely simply on data such as demographics and internet browsing behaviour. It is expected that in the future, through Customiser's solution, internet users will welcome personalised online adverts, search results and product recommendations rather than wasting time with irrelevant information. Similarly internet advertisers and retailers will target personally meaningful adverts and product recommendations to receptive customers. Commenting on the collaboration with ANGLE, the technology development team's Andrew Fraser, said: 'We believe that internet personalisation will be worth several billion dollars in the next few years and our collaboration with ANGLE will place us in an outstanding position in this market.' ANGLE's Chief Executive Andrew Newland said: 'Customised on-line advertising and internet retailing are new but significant markets with enormous potential for growth. Customiser's solution offers increased effectiveness in internet advertising, search results and product recommendation placing us at the forefront of the rapidly emerging personalisation market.' For further information ANGLE plc 01483 295830 Andrew Newland, Chief Executive Dawson Buck, Deputy Chief Executive Buchanan Communications 020 7466 5000 Richard Darby, Suzanne Brocks Notes to Editors Founded in 1994, ANGLE is an international venture management and consulting company focusing on the commercialisation of technology and the development of technology-based industry. ANGLE creates, develops and advises technology businesses on its own behalf and for its clients. This information is provided by RNS The company news service from the London Stock Exchange

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