Product Integration

Arc International PLC
12 February 2008





Media Contact:
Lee Garvin Flanagin
ARC International
[phone]
[e-mail]



 Sonic Focus Makes its Revolutionary Audio Enhancement Technology Available on
                                ARC(R) Sound and
                         ARC Sound Advanced Subsystems



LAKE TAHOE, Calif., February 12, 2008 - Sonic Focus, an ARC International (LSE:
ARK) company, today announced that it will deliver its award-winning audio
enhancement technology on the ARC(R) Sound and ARC Sound Advanced subsystems
used today in numerous SoC solutions.  Accordingly, Sonic Focus will port and
optimize their audio post-processing algorithms and software to ARC's audio
platforms, which will be available for licensing directly by OEM companies
worldwide.  The combination of Sonic Focus's and ARC's solutions will enable
unsurpassed audio fidelity for consumers using a wide range of electronic
products including mobile handsets, and car audio and home theater systems.
This announcement is part of the acquisition of Sonic Focus by ARC International
that was disclosed today.  For more information about the acquisition, see
companion announcement released from ARC International dated February 12, 2008.



"The ARC Sound and ARC Sound Advanced Subsystems are ideal hardware platforms
that will allow Sonic Focus's audio enhancement technology to penetrate deeper
into consumer electronics market," said Tom Paddock, former president and CEO of
Sonic Focus and currently ARC's vice president of audio systems.   "Together,
ARC and Sonic Focus will enable consumer electronics manufacturers to deliver
studio quality sound while achieving a greater degree of differentiation in
their end device."



Bill Jackson, ARC's vice president of marketing, added, "We're excited to have
Sonic Focus supporting the ARC audio subsystems.  The availability of the Sonic
Focus technology will allow ARC's SoC customers to differentiate their silicon
from others in the highly competitive audio marketplace."



Sonic Focus was recently awarded 2008 CES innovations honors in the audio
components category for the Bel Canto ULTRA-DOCK, a premium iPod docking
solution for audio enthusiasts.  Sonic Focus technology is currently available
in millions of desktop PCs and laptops worldwide.  A video interview with Sonic
Focus's CEO Tom Paddock at CES is available at: http://www.youtube.com/watch?v=
XWy__PfBJTQ



                                     # # #


About Sonic Focus

Sonic Focus, an ARC International company, is a leader in digital audio
enhancement technology.  The company's goal is to bring music enthusiasts closer
to the original performance with the highest-quality audio experience possible.
Sonic Focus began in the 1990's by working with pioneering musicians to improve
the quality of their live concerts being streamed via the Internet.  Sonic
Focus's artisans and engineers draw upon decades of close partnerships with
music icons such as Jerry Garcia, Cher, George Winston, Will Ackerman, Carlos
Santana, Grateful Dead, and Windham Hill.  Their work also includes partnerships
with media companies such as Clear Channel Communications and the Walt Disney
Company.  For more information about Sonic Focus, visit www.sonicfocus.com.  For
more information about ARC International, visit www.arc.com.  ARC International
is listed on the London Stock Exchange as ARC International plc (LSE: ARK).



Sonic Focus, the Sonic Focus logo, ARC, and the ARC logo are trademarks or
registered trademarks of ARC International. All other brands or product names
contained herein are the property of their respective owners.  This press
release may contain certain "forward-looking statements" that involve risks and
uncertainties, including the development, implementation, and release of
features described herein.  These are at the sole discretion of ARC
International.  Licenses from 3rd parties for certain software and essential
patents may be required depending on licensee's use/implementation. For other
factors that could cause actual results to differ, visit the company's Website
as well as the listing particulars filed with the United Kingdom Listing
Authority and the Registrar of Companies in England and Wales.


                      This information is provided by RNS
            The company news service from the London Stock Exchange