Director/PDMR Shareholding

Artemis Alpha Trust PLC
28 September 2007


ARTEMIS ALPHA TRUST PLC


Notification of change of interests of Director



The Company has today been notified that on 27 September 2007, Mr Charles
Peel, a Director of the Company, sold 125,000 ordinary shares with a nominal
value of 1 penny each in the capital of the Company representing 0.38% of the 
issued capital, at a price of 209.3 pence per share.


Following the above transaction, Mr Peel continues to have beneficial and
family interests in 375,000 ordinary shares with a nominal value of 1 penny each
in the capital of the Company, representing 1.13 of the issued share capital.


For further information, please contact:

Billy Aitken

Tel: [phone]

Artemis Investment Management Limited

28 SEPTEMBER 2007

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