Director/PDMR Shareholding

Artemis Alpha Trust PLC
05 April 2007


NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING

MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS



1. Name of the issuer
ARTEMIS ALPHA TRUST PLC

2. State whether the notification relates to:-

(i) a transaction notified in accordance with DR 3.1.4R(1)(a); or

(ii) DR 3.1.4(R)(1)(b) a disclosure made in accordance with section 324 (as
extended by section 328) of

the Companies Act 1985; or

(iii) both (i) and (ii)
IN RESPECT OF THE BENEFICIAL INTEREST OF MR DAVID BARRON AND THE INTERESTS OF 
MRS H BARRON (SPOUSE)

3. Name of person discharging managerial responsibilities/director
MR DAVID BARRON

4. State whether the notification relates to a person connected with a person
discharging managerial

responsibilities/director named in 3 and identify the connected person
MRS H BARRON (SPOUSE)

5. Indicate whether notification is in respect of a holding of the person
referred to in 3 or 4 above or

in respect of a non-beneficial interest
PLEASE SEE 2 (ABOVE)

6. Description of shares (including class), debentures or derivatives or
financial instruments relating

to shares
ORDINARY SHARES OF 1 PENCE EACH

7. Name of the registered shareholder(s) and, if more than one, the number of
shares held by each

of them
MR DAVID BARRON AND MRS H BARRON

8. State the nature of the transaction
PURCHASE

9. Number of shares, debentures or financial instruments relating to shares
acquired
5,000 SHARES

10. Percentage of issued class acquired
0.015%

11. Number of shares, debentures or financial instruments relating to shares
disposed
N/A

12. Percentage of issued class disposed
N/A

13. Price per share or value of transaction
231.95 PENCE PER SHARE

14. Date and place of transaction
2 APRIL 2007 (UK)

15. Date issuer informed of transaction
5 APRIL 2007

16. Total holding following this notification and total percentage holdings
following notification
5,000 ORDINARY SHARES OF 1 PENCE EACH.

TOTAL PERCENTAGE HOLDING = 0.015%

17. Name of contact and telephone number for queries
SUSAN VENABLES 0207 410 5971

18. Name and signature of authorised company official responsible for making
this notification
SUSAN VENABLES, FOR AND ON BEHALF OF BNP PARIBAS SECRETARIAL SERVICES LIMITED

19. Date of Notification
5 APRIL 2007




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