Admission to AIM

asSeenonScreen Holdings PLC 3 October 2001 Date: 03 October 2001 Contact: Nick Robertson, Chief Executive Officer asSeenonScreen Holdings plc 0207 240 7070 Ewan Leggat Seymour Pierce 0207 648 8700 David Bick Holborn Public Relations 0207 929 5599 asSeenonScreen Holdings plc Marketing services and retail group to float on AIM Summary * Acquisition of Brindle Limited, a private company cash shell, with net cash of £350,000, and a placing of 1,125,000 shares at 20p per share, to raise gross proceeds of £225,000, to be used primarily to develop the group's retail business * The market capitalisation at the Placing Price will be around £12.3m * Dealings in the shares expected to commence on 3 October 2001 * Group comprises two businesses: Entertainment Marketing, established in 1995, specialises in brand placement and TV public relations for clients such as Carlsberg and Pepsi. It is also the preferred supplier to Carat, a subsidiary of Aegis, one of Europe's largest media buying agencies ASOS, launched in the U.K. in 2000, retails products over the web and through concessions which have been seen on film or TV and are used or worn by celebrities. In the six months to 30 June 2001, turnover in this business increased by 80% over the previous six months to £466,000 * Both businesses were founded by Nick Robertson, Chief Executive Officer, and Quentin Griffiths, Business Development Director, whose careers had been spent in the advertising and public relations sectors. The board also includes The Lord Waheed Alli, formerly Chairman of Carlton Productions, and John Morgan, Finance Director. Commenting on the flotation, Chief Executive Officer, Nick Robertson, said: 'Our ASOS retail concept has developed from our more established brand placement business, and we have demonstrated that it lends itself well to both the web and the physical retail environment. Sales in this business have grown and continue to grow strongly. We have also achieved significant recognition in the celebrity media segment and our strategy is based on becoming a lead consumer brand in the 'buy what you see on screen' market .' - ENDS -

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