AIM Rule 26

ASOS PLC
16 August 2007


ASOS PLC
FOR IMMEDIATE RELEASE
16 August 2007

                                    ASOS plc
                              ('ASOS' or 'Group')
                   A leading Internet based fashion retailer

                            AIM Rule 26 Information

In line with AIM Rule 26, the Group announces that it has now launched a
fully comprehensive Investor Relations section to its website. Visitors can
access the site at: www.asos.com


For further information:

ASOS plc                                                      Tel: [phone]
Nick Robertson, Chief Executive
Jon Kamaluddin, Finance Director

Cubitt Consulting                                             Tel: [phone]
Brian Coleman Smith / Leanne Denman / James Verstringhe

Seymour Pierce Tel:                                           Tel: [phone]
Mark Percy / Nicola Marrin


ASOS plc is an Internet Retail business, established in June 2000 and admitted
to AIM in October 2001. ASOS.com is the UK's largest independent online fashion
and beauty retailer. Aimed primarily at Internet savvy 18-34 year olds, ASOS
offers over 4500 fashion products across womenswear, menswear, footwear,
accessories, jewellery and beauty.  ASOS.com attracts over 2 million unique
visitors a month and has 1.3 million registered users as at 9 July 2007.
www.asos.com




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