ASOS Trading Statement

RNS Number : 4628L

ASOS PLC

13 January 2021

 

13 January 2021

ASOS plc ("the Company")

Trading Statement for the four months ended 31 December 2020

ASOS delivers strong peak trading performance

ASOS today announces trading for the four months to 31^st December 2020 ("P1"). Revenue growth in the period surpassed our expectations, driven by investment in product, pricing and marketing and stronger than anticipated consumer demand for our products. Our multi-brand model and strong execution enabled us to capture available demand as consumers increasingly shopped online.

Our performance in P1 also benefited from the resumption of lower returns rates driven by renewed social restrictions in the period. With restrictions likely to be in place for the balance of the first half we expect a net COVID PBT benefit¹ of at least £40m in H1.

Whilst our outlook for the balance of the year remains unchanged, given the ongoing virus and the likely economic impact on our core 20-something consumer, the strength of our performance in P1 with the anticipated H1 COVID PBT benefit, means we now expect FY21 PBT to be at the top end of current market expectations².

	Four months to 31 December
£m3	2020	2019	Reported Increase	CCY4 Increase
UK retail sales	554.1	408.9	36%	36%
EU retail sales	390.7	332.5	18%	18%
US retail sales	156.8	139.3	13%	17%
ROW retail sales	224.2	194.2	15%	20%
International retail sales	771.7	666.0	16%	18%
Total retail sales	1,325.8	1,074.9	23%	24%
Total group revenue5	1,364.1	1,106.0	23%	24%

¹ Incremental COVID disruption costs, more than offset by cost reduction from lower returns rates

² Company compiled PBT market expectations for FY21 as at 5^th January 2021: Consensus: £141m, min: £115m, max: £170m

³ All numbers subject to rounding throughout this document,   ⁴ Co nstant currency is calculated to take account of hedged rate movements on hedged sales and spot rate movements on unhedged sales, ⁵ Includes retail sales, delivery receipts and third-party revenues

P1 Results Summary

• Group Sales up 23% supported by investment into capturing available demand and building customer momentum; overall demand in the market, whilst suppressed, remained more resilient than our initial expectations
• Active customer base increased 1.1m to 24.5m; good growth in new customers offsetting impact of existing customers having fewer occasion-led reasons to shop
• Gross margin -90bps reflecting continued 'lockdown' category product mix, investment into customer acquisition and increased freight costs due to COVID disruption
• Good agility shown through reshaping of product offer and investment to capture demand through period of accelerated online channel shift

Territory Performance

• Exceptional UK growth reflected strength of market position as well as restrictions on non-essential retail stores through the peak period
• Good growth in the EU despite demand constraints in markets where hospitality closed but stores remained open
• Increased momentum in the US, supported by continued improvement of product offer
• ROW trading accelerated, supported by good growth in Australia and the MENA region

Outlook

• FY21 PBT likely to be at the top end of market expectations:
  • Stronger than anticipated P1 performance
  • H121 net COVID PBT benefit of at least £40m
  • Unchanged outlook for remainder of FY21
  • Brexit tariff costs of c.£15m in FY21 associated with country of origin rules
• Automation of US fulfilment centre to begin this year and lease signed on 4^th fulfilment centre in Lichfield, UK
• FY21 capex guidance increased by £20m to around £190m reflecting investment into US automation
• Strong net cash and balance sheet position despite H121 working capital unwind

Nick Beighton, CEO, commented:

"We are really pleased with the strong performance we have delivered, which is testament to both the strength of our multi-brand model and the hard work of our people. We have continued to execute well and deliver for our customers, whilst investing into growing our business and driving further efficiency through a strong operational grip.

Looking forward, given the uncertainty associated with the virus and the impact on customers' lives, our cautious outlook for the second half of the year remains unchanged. However, the strength of our performance gives us confidence in our continued progress towards capturing the global opportunity ahead."

Investor and Analyst conference call:

ASOS will be hosting a webcast for analysts and investors at 8.30am (UK time) today. Please join via the link: https://asosq1results.sparq.me.uk/live or dial [phone], and use Meeting ID: 937 4777 7938 and passcode: 881003

A recording of this webcast will be available on the ASOS Plc investor centre website later today: http://www.asosplc.com/investors.aspx

For further information:

ASOS plc	Tel: [phone]
Nick Beighton, Chief Executive Officer
Mathew Dunn, Chief Financial Officer Alison Lygo, Investor Relations Website: www.asosplc.com/investors
Headland Consultancy	Tel: [phone]
Susanna Voyle / Stephen Malthouse / Fay Rajaratnam
JPMorgan Cazenove	Tel: [phone]
Bill Hutchings / Christopher Wood
Numis Securities	Tel: [phone]
Alex Ham / Jonathan Wilcox / Tom Jacob

Forward looking statements:

This announcement may include statements that are, or may be deemed to be, "forward-looking statements" (including words such as "believe", "expect", "estimate", "intend", "anticipate" and words of similar meaning). By their nature, forward-looking statements involve risk and uncertainty since they relate to future events and circumstances, and actual results may, and often do, differ materially from any forward-looking statements. Any forward-looking statements in this announcement reflect management's view with respect to future events as at the date of this announcement. Save as required by applicable law, the Company undertakes no obligation to publicly revise any forward-looking statements in this announcement, whether following any change in its expectations or to reflect events or circumstances after the date of this announcement.

Background note

ASOS is an online retailer for fashion-loving 20-somethings around the world, with a purpose to give its customers the confidence to be whoever they want to be. Through its market-leading app and mobile/desktop web experience, available in ten languages and in over 200 markets, ASOS customers can shop a curated edit of 85,000 products, sourced from 850 of the best global and local third-party brands and its mix of fashion-led in-house labels - ASOS Design, ASOS Edition, ASOS 4505 and Collusion. ASOS aims to give all of its customers a truly frictionless experience, with an ever-greater number of different payment methods and hundreds of local deliveries and returns options, including Next-Day and Same-Day Delivery, dispatched from state-of-the-art fulfilment centres in the UK, US and Germany.

ASOS's websites attracted 280.4 million visits during December 2020 (December 2019¹: 233.8 million) and as at 31 December 2020 it had 24.5 million active customers² (31 December 2019: 21.7 million), of which 7.6 million were located in the UK and 16.9 million were located in our international territories (31 December 2019: 6.7 million in the UK and 15.0 million internationally).

¹ Restated visits, previously reported number 239.0 million, ²Defined as having shopped in the last twelve months as at 31 December

Appendix 1 - Retail sales growth by period in sterling

Year ending 31 August 2021

£m	P11	YOY%	P21	YOY%	P31	YOY%	P41	YOY%	2020/21 YTD	YOY%
UK retail sales	554.1	36%							554.1	36%
EU retail sales	390.7	18%							390.7	18 %
US retail sales	156.8	13 %							156.8	13 %
ROW retail sales	224.2	15 %							224.2	15 %
International retail sales	771.7	16%							771.7	16%
Total retail sales	1,325.8	23%							1,325.8	23%

Year ended 31 August 2020

£m	P11	YOY%	P21	YOY%	P31	YOY%	P41	YOY%	2019/20	YOY%
UK retail sales	408.9	18%	168.2	26%	329.2	(1%)	269.6	52%	1,175.9	18%
EU retail sales	332.5	21%	155.6	23%	328.0	22%	189.2	22%	1,005.3	22%
US retail sales	139.3	23%	63.3	32%	124.9	3%	74.4	28%	401.9	18%
ROW retail sales	194.2	23%	89.4	14%	201.2	19%	103.1	12%	587.9	18%
International retail sales	666.0	22%	308.3	22%	654.1	17%	366.7	20%	1,995.1	20%
Total retail sales	1,074.9	20%	476.5	23%	983.3	10%	636.3	32%	3,171.0	19%

Year ended 31 August 2019

£m	P11	YOY%	P21	YOY%	P31	YOY%	P41	YOY%	2018/19	YOY%
UK retail sales	347.8	16%	133.7	18%	334.1	16%	177.8	12%	993.4	15%
EU retail sales	275.9	17%	126.3	11%	269.0	5%	154.5	17%	825.7	12%
US retail sales	113.5	11%	48.1	3%	121.4	12%	58.2	7%	341.2	9%
ROW retail sales	157.8	4%	78.2	17%	169.5	14%	91.9	22%	497.4	12%
International retail sales	547.2	12%	252.6	11%	559.9	9%	304.6	16%	1,664.3	11%
Total retail sales	895.0	13%	386.3	13%	894.0	11%	482.4	15%	2,657.7	13%

¹ Periods are as follows:

P1: four months to 31 December

P2: two months to 28/29 February

P3: four months to 30 June

P4: two months to 31 August

 

Appendix 2 - Retail sales growth by period at constant currency

Year ending 31 August 2021

£m	P11	YOY%	P21	YOY%	P31	YOY%	P41	YOY%	2020/21 YTD	YOY%
UK retail sales	554.1	36%							554.1	36%
EU retail sales	390.7	18%							390.7	18%
US retail sales	156.8	17%							156.8	17%
ROW retail sales	224.2	20%							224.2	20%
International retail sales	771.7	18%							771.7	18%
Total retail sales	1,325.8	24%							1,325.8	24%

Year ended 31 August 2020

£m	P11	YOY%	P21	YOY%	P31	YOY%	P41	YOY%	2019/20	YOY%
UK retail sales	408.9	18%	168.2	26%	329.2	(1%)	269.6	52%	1,175.9	18%
EU retail sales	332.5	22%	155.6	24%	328.0	20%	189.2	22%	1,005.3	22%
US retail sales	139.3	20%	63.3	33%	124.9	(2%)	74.4	28%	401.9	16%
ROW retail sales	194.2	23%	89.4	14%	201.2	18%	103.1	15%	587.9	18%
International retail sales	666.0	22%	308.3	23%	654.1	15%	366.7	21%	1,995.1	19%
Total retail sales	1,074.9	20%	476.5	23%	983.3	9%	636.3	32%	3,171.0	19%

Year ended 31 August 2019

£m	P11	YOY%	P21	YOY%	P31	YOY%	P41	YOY%	2018/19	YOY%
UK retail sales	347.8	16%	133.7	18%	334.1	16%	177.8	12%	993.4	15%
EU retail sales	275.9	13%	126.3	7%	269.0	3%	154.5	16%	825.7	9%
US retail sales	113.5	8%	48.1	(4%)	121.4	6%	58.2	2%	341.2	4%
ROW retail sales	157.8	5%	78.2	18%	169.5	16%	91.9	24%	497.4	14%
International retail sales	547.2	9%	252.6	8%	559.9	8%	304.6	15%	1,664.3	10%
Total retail sales	895.0	12%	386.3	11%	894.0	11%	482.4	14%	2,657.7	12%

¹Periods are as follows:

P1: four months to 31 December

P2: two months to 28/29 February

P3: four months to 30 June

P4: two months to 31 August

 

END

 

 

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