Change of Adviser

ASOS PLC
02 May 2008


FOR RELEASE
7.00 AM
2 May 2008

                                     ASOS plc
                   A leading Internet based fashion retailer
                           ('ASOS' or the 'Company')

                           Change of Nomad and Broker


The Directors of ASOS wish to announce that JPMorgan Cazenove has been appointed
as sole Financial Adviser, Nominated Adviser and Joint Broker to the Company and
that Kaupthing Singer & Friedlander Capital Markets Limited has been appointed
as Joint Broker to the Company, both with immediate effect.

For further information:

ASOS plc

Nick Robertson, Chief Executive                         Tel: [phone]
Jon Kamaluddin, Finance Director

Website: www.asos.com

Cubitt Consulting
Brian Coleman-Smith / Nicola Krafft                     Tel: [phone]

JPMorgan Cazenove
Luke Bordewich/ Gina Gibson                             Tel: [phone]

Kaupthing Singer & Friedlander                          Tel: [phone]
Nicholas How / Brad Cheng

Background note

ASOS plc is an Internet Retail business, established in June 2000 and admitted
to AIM in October 2001.

ASOS.com is the UK's largest independent online fashion and beauty retailer.
Aimed primarily at Internet savvy 16-34 year olds, it offers over 8,300 fashion
lines across womenswear, menswear, footwear, accessories, jewellery and beauty.
In addition to its extensive own label ranges, ASOS also sells over 300 designer
brands.

ASOS.com attracts over 2.9m unique visitors a month and, as at 25 April 2008, it
had 1.8m registered users.


                      This information is provided by RNS
            The company news service from the London Stock Exchange