Director Shareholding

ASOS PLC
04 August 2004


FOR IMMEDIATE RELEASE
4 AUGUST 2004

                                    ASOS plc
                       (Leading fashion online retailer)
                                ('the Company')

                             Director Shareholding

                Finance Director acquires 17,250 shares at 57.5p

The Company has been notified that, John Morgan, the Company's Finance Director,
has today acquired 17,250 ordinary shares at 57.5p per share. Mr Morgan now
holds 830,805 ordinary shares in the Company, representing approximately 1.19%
of the Company's issued share capital.



Note to Editors

ASOS plc is an Internet Retail and Marketing Services Group, established in June
2000 and admitted to the AIM market in October 2001.

Its principle business is ASOS.com, a leading online Fashion and Beauty
Retailer. A top five online company in the UK clothing and apparel category
(source Hitwise) ASOS.com has over 340,000 registered users and ships 1000 -
1500 orders per day. Its primary customers are Internet savvy 18-34 year olds.

It also owns Entertainment Marketing, a business providing product placement and
sponsorship services to a number of blue chip advertisers.




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