Directorate Change

ASOS PLC
06 September 2004


FOR RELEASE                          7.00AM                     6 SEPTEMBER 2004

                                    ASOS plc
                             ('ASOS' or the Group)
                       (Leading online fashion retailer)

                                 BOARD CHANGES

ASOS, a leading online fashion retailer, is pleased to announce the appointment
of Jonathan Damian Kamaluddin as Finance Director, effective from 1st November
2004. Following a transitional period, John Morgan, the current Finance
Director, will step down from the Board and resign as a director.

Jon Kamaluddin, 31, began his career at Arthur Andersen, where he qualified as a
Chartered Accountant.

Jon then joined Marks & Spencer Group plc, where he spent 3 years in a number of
finance positions including Head of Finance for the per una brand.

Most recently he was Finance Controller of Nutrinnovator Holdings plc.

Nick Robertson, Chief Executive of ASOS plc commented:

'We are delighted to welcome Jon to the Board at this exciting time for ASOS.
With his experience of the retail sector, he will make an invaluable
contribution to the Group.

Over the last 41/2 years, John Morgan has made a tremendous contribution to the
success of ASOS. He has been an important member of the team that has built ASOS
into a leading online fashion retailer taking it from the early start-up to a
highly profitable company.

We particularly appreciate that John has agreed to stay with us for the next two
months to ensure a satisfactory handover to Jon Kamaluddin. As John has a young
family, he is planning to work closer to his home in Wiltshire and we wish him
well for the future.'

There is no further information to be disclosed under Schedule 2 of the AIM
Rules.


ASOS plc - contacts

www.asos.com/InvestorRelations.asp

ASOS PLC

Nick Robertson, Chief Executive Tel: [phone]

Beattie Financial
Brian Coleman-Smith / John Moriarty Tel: [phone]

Note to Editors

ASOS plc is an Internet Retail and Marketing Services Group, established in June
2000 and admitted to AIM in October 2001.

Its principal business is ASOS.com, a leading online fashion and beauty
retailer. A top five company in the UK clothing and apparel category (source:
Hitwise) ASOS.com has over 340,000 registered users and ships 1000 - 1500 orders
per day. Its primary customers are Internet savvy 18-30 year olds.

It also owns Entertainment Marketing, a business providing product placement and
sponsorship services to a large number of blue chip advertisers.


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