Ent. Marketing to close

ASOS PLC
02 February 2007


ASOS PLC
FOR RELEASE
7.00 AM
2 February 2007


                                    ASOS plc
                              ('ASOS' or 'Group')
                       (Leading online fashion retailer)

               Entertainment Marketing to close on 31 March 2007


The board of ASOS announces that it has decided to close Entertainment Marketing
(UK) Limited, its marketing services company, on 31 March 2007.

The closure will result in an exceptional non cash charge, in the year ended 31
March 2007, of £188,810 relating to the write off of goodwill. In addition there
will be further costs of approximately £50,000 associated with the winding up of
the business.

In the year ended 31 March 2006, Entertainment Marketing (UK) Limited reported a
loss before tax of £14,781 on turnover of £601,127.

Nick Robertson, the Chief Executive of ASOS, commented:

'Although Entertainment Marketing was the original business it is no longer
relevant to the long term future of the Group. The board has decided that this
is the appropriate time to close the business and focus all of management's
attention on the significant growth opportunities within ASOS.com.'



ASOS plc

Nick Robertson, Chief Executive               Tel:[phone]
Jon Kamaluddin, Finance Director
Website: www.asos.com

Cubitt Consulting
Brian Coleman-Smith / Leanne Denman           Tel:[phone]

Seymour Pierce
Mark Percy / Nicola Marrin                    Tel:[phone]


Background note:

ASOS plc is an Internet Retail and Marketing Services Group, established in June
2000 and admitted to AIM in October 2001. Its principal business is ASOS.com, a
leading online fashion and beauty retailer. Aimed primarily at an Internet savvy
18-34 year old, ASOS had over 1.15 million registered users at 12 January 2007
and offers over 4000 products across womenswear, menswear, footwear,
accessories, jewellery and beauty.



                      This information is provided by RNS
            The company news service from the London Stock Exchange