Interim Results

asSeenonScreen Holdings PLC 15 October 2001 AS SEEN ON SCREEN HOLDINGS PLC ('ASOSH' or the 'Group') Interim Report for the Six Months Ended 30 June 2001 ASOSH was incorporated in June 2000 and in September 2000 acquired the Groups two subsidiaries, Entertainment Marketing UK Ltd ('EM') and asSeenonScreen.com Ltd ('ASOS') ASOSH is a marketing services and retail group providing product placement services to a number of national and international companies via EM and operates a retail division, specialising in the sale of products and brands associated with celebrities and film stars via ASOS. KEY POINTS * Group turnover - £787,000 * Loss - £623,000 * Successful placing of 1,125,000 placing shares at 20p each raising £ 225,000 on 3 October 2001 * Successful acquisition of Brindle Ltd, a cash shell with net funds of £ 350,000, on 3 October 2001 * Admission of the Group's entire issued ordinary share capital to trading on the Alternative Investment Market ('AIM') of the London Stock Exchange on 3 October 2001 Chief Executive's Report I am pleased to report a positive six months trading for the Group following the acquisition of Entertainment Marketing UK Ltd and asSeenonScreen.com Ltd in September 2000. In the six months to 30 June 2001, ASOS sales grew 100% to £466,000 on the previous six months and EM revenues grew 12% to £321,000 on the previous six months. The Group is already a leading provider of product placement services in the UK via EM and ASOS is quickly establishing a reputation for e-commerce excellence, voted one of 'The World's 20 Best Online Stores' by The Net magazine in July 2001 and described as 'Brilliant' by The Sunday Times 'Doors Section' in October 2001. Since the period covered by this statement, the Group was successfully admitted to AIM on 3 October 2001, at which time it placed 1,125,000 ordinary shares of 20p, which raised £225,000 before expenses. Simultaneously, it acquired the entire issued share capital of Brindle Ltd, a non-trading cash shell. In July 2001, ASOS commenced its off-line concession programme in Top Man's Oxford Street Branch and has since extended this to include Liverpool. Sales for ASOS continue to grow on the Internet via a number of partnerships including Warner Brothers and News International. We also expect to be operating across most major interactive TV Platforms by the end of the year as well as extending our off-line concession activity into additional Top Man stores. EM has had a good start to the year picking up additional business from Philips, Red Bull, and The London Eye and since the period covered by this statement has consolidated the Mars business by adding Master Foods and Pedigree to its existing Mars Confectionery business. Nick Robertson Chief Executive Officer Unaudited Consolidated Profit and Loss Account for the six months ended 30 June 2001 Unaudited 6 months Audited Period from to 30 June 2001 20 September 2000 to 31 December 2000 £000 £000 Turnover 787 335 Costs of Sales (299) (142) Gross Profit 488 193 Adminstrative Expenses (998) (612) Amortisation of goodwill (113) (64) Profit / (loss) before taxation (623) (483) Taxation - - Profit / (loss) after taxation (623) (483) Unaudited Consolidated Balance Sheet at 30 June 2001 Unaudited 6 Audited Period months from to 30 June 2001 20 September 2000 to £000 31 December 2000 £000 Fixed Assets Intangible Assets 2,106 2,219 Tangible Assets 121 123 Current Assets Stock 177 88 Debtors 227 286 Cash at bank and in hand - 81 Creditors: amounts falling due within one year (439) (388) Loan Stock (2,301) (1,895) Net Assets (109) 514 Capital and reserves Called up share capital 1,000 1,000 Profit and loss account (1,109) (486) Shareholders funds (109) 514 Notes to the Accounts 1. The results for the six months ended 30 June 2001 have been prepared on the basis of the accounting policies set out in the audited accounts of the Company for the year ended 31 December 2000. 2. The interim accounts for the six months ended 30 June 2001 are unaudited and do not constitute statutory accounts in accordance with section 240 of the Companies Act 1985. 3. The Directors are not declaring a dividend for the six months ended 30 June 2001.

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