Trading Statement

ASOS PLC
14 April 2004


FOR RELEASE                          7.00 AM                       14 APRIL 2004



                                    ASOS plc
                            ('ASOS' or 'the Company')
                       (Leading online fashion retailer)

                                 Trading Update


*    A top 5 online clothing store in the UK
     
*    Profit before tax and amortisation of goodwill anticipated to be not less 
     than £570,000

*    Rapid expansion in the range planned

*    Strong balance sheet

*    Confident of another excellent year



Introduction

Ahead of the forthcoming preliminary results, which will be released on 30 June
2004, ASOS is updating shareholders on recent trading.

Following a review of the management accounts for the 12 months ended 31 March
2004, the Directors believe that the profit before tax and amortisation of
goodwill for the year ended 31 March 2004 will be not less than £570,000, which
is substantially ahead of market expectations.

The Market

Recent IMRG research forecast that in the UK one in four retail purchases will
be made online by 2009 against one in twenty four last year.  In 2003, it is
estimated that 4.2% of retail sales were made online amounting to £11 billion.
In 2004 online sales are forecast to grow by 54% to £16.9 billion.  27% of
British consumers have now shopped online which is an indication that consumers
accept the web as a safe place to shop.

Operating Review

The current growth in the market is very encouraging and the Company is seeing
strong growth in sales.  The March Survey by Hitwise shows that ASOS continues
to be in the top five of online clothing stores in the UK.  Over 30,000
customers visit the site each day and by the end of March there were 299,600
registered users.

One of the best selling items, 'Pearl Jeans', in the style of Victoria Beckham,
were recently selling over 300 pairs a day at £28 each.

Outlook

We have had an excellent start to the current financial year and we anticipate
another year of strong growth.

In March we recruited two new buyers from T.K. MAXX and Bentalls to cover
Menswear and Accessories where we see fresh opportunities to improve the offer
to our customers.  We plan to follow this up by recruiting a jewellery and
footwear buyer in good time for Christmas.

With a rapid expansion in the range that we offer to our customers, combined
with a strong balance sheet, I am confident that we can look forward to another
excellent year.


                                     -more-



For further information:

ASOS plc - contacts

www.asos.com/InvestorRelations.asp


ASOS PLC
Nick Robertson, Chief Executive                      Tel: [phone]
John Morgan, Finance Director                        Tel: [phone]

Beattie Financial
Brian Coleman-Smith / John Moriarty                  Tel: [phone]




Note to Editors

ASOS plc is an Internet Retail and Marketing Services Group, established in June
2000 and admitted to AIM in October 2001.

Its principle business is ASOS.com, a leading online Fashion and Lifestyle
Retailer.  A top five company in the UK clothing and apparel category (source
Hitwise) ASOS.com has over 299,600 registered users and ships 1000 - 1500 orders
per day.  Its primary customers are Internet savvy 18-30 year olds.

It also owns Entertainment Marketing, a business providing product placement and
sponsorship services to a large number of blue chip advertisers.




                      This information is provided by RNS
            The company news service from the London Stock Exchange