Trading Statement

ASOS PLC
21 January 2005

FOR RELEASE
7.00 AM
21 JANUARY 2005


                                    ASOS plc
                              ('ASOS' or 'Group')
                       (Leading online fashion retailer)

                          CHRISTMAS TRADING STATEMENT

     
*    70% increase in like-for-like sales for ASOS.com over the Christmas
     trading period from 1 November 2004 - 31 December 2004

*    71% increase to £8.9m in like-for-like sales for ASOS.com for the nine
     months to 31 December 2004

*    69% increase in Group sales to £9.4m for the nine months to 31 December 
     2004

*    £1.7m Group cash at bank at 31 December 2004

*    Very confident about the continued growth of ASOS


ASOS.com, the Internet based fashion retailer announces a 70% increase in
like-for-like sales for the Christmas trading period and predicts a strong
finish to the year.

Nick Robertson, the Chief Executive, commenting on Christmas trading, said:

'I am pleased with the performance, given the comparables were slightly tougher
this year.  We worked hard on expanding the buying team and the range and were
rewarded with second place in the December Hitwise chart for Apparel and
Accessories.  We attracted 972,000 unique customers in December 2004, up from
471,000 in December 2003, an increase of 106%.

Encouragingly, two of our newer departments made significant contributions to
sales namely Jewellery and Beauty at 8% and 6% respectively.

We put on an additional 41,000 registered users over the December period taking
our total registered user base to 459,755 as at 18 January 2005.

With Christmas representing around 40% of Group profits, I am pleased to report
that we estimate our profit before interest, tax and depreciation is likely to
be in line with market expectations.  We will also have the benefit of the
interest on the cash balances which stood at £1.7 million at 31 December 2004.


Prospects

We expect a strong finish to the year.  January is currently tracking at over
100% year on year following our most successful sale to date.

Operational efficiencies will also return as stock levels reduce and we go back
to operating out of one warehouse.

I remain very confident about the continued growth of ASOS.  The investment in
the buying team is already reaping rewards and a move to a new warehouse before
June 2005 will enable us to enjoy further operational efficiencies.'



For further information:

ASOS plc
Nick Robertson, Chief Executive                              Tel: [phone]
Jon Kamaluddin, Finance Director                             Tel: [phone]
www.asos.com

Beattie Financial
Grace Marriner / Jo Clewlow                                  Tel: [phone]
John Moriarty                                                Mob: [phone]

Seymour Pierce
Mark Percy / Ewan Leggat                                     Tel: [phone]



Note to Editors:

ASOS plc is an Internet Retail and Marketing Services Group, established in June
2000 and admitted to AIM in October 2001.

Its principal business is ASOS.com, a leading online fashion and beauty
retailer.  A top five company in the UK Apparel and Accessories category
(Source: Hitwise), ASOS.com has over 459,755 registered users at 18 January
2005.  It offers around 1,600 lines across womenswear, lingerie, menswear,
jewellery, accessories, footwear, beauty and gifting.  Its primary customers are
Internet savvy 18-34 year olds.



UK Geographical Customer Distribution

Approximately 36% of the customers are in London and the South East, 14% in the
Midlands, 13% in Yorkshire and the North East, just under 13% in the North West,
7% in the South West, 9% in Scotland and 5% in Wales.



                      This information is provided by RNS
            The company news service from the London Stock Exchange