Strengthens Management Team

AssetCo PLC
05 February 2008




For immediate release                                            5 February 2008


                                  AssetCo plc

                          (the 'Company' or 'AssetCo')


                      AssetCo Strengthens Management Team

AssetCo plc is pleased to announce the appointment of Kaye Morton as Group
Finance Director to work alongside Frank Flynn, the Group's Chief Financial
Officer, with immediate effect.


Kaye Morton, joins AssetCo from Grant Thornton UK LLP, where she was the
Director leading the South and Wales transaction advisory services team. A
Chartered Certified accountant by training, Kaye brings a wealth of experience
having worked on a number of transactions with an array of corporate clients and
intermediaries in the UK and New York. Prior to joining Grant Thornton, some ten
years ago, she worked in auditing and banking roles.


Kaye has worked very closely with AssetCo, initially as reporting accountant in
relation to the Company's reverse take over of Asfare plc last March and, more
recently, leading the financial due diligence in relation to a number of the
Company's recent acquisitions. Kaye's appointment as Group Finance Director will
strengthen the depth and breadth of expertise available to the Operational Board
and senior management teams of this rapidly expanding business.


Frank Flynn, Chief Financial Officer of AssetCo,commented:

'We are delighted Kaye has decided to join us. This is an exciting and dynamic
period in the Company's evolution. There is a wealth of opportunities ahead in
the emergency sector and we are keen to ensure we expand the pool of talent in
our business to equip us appropriately to respond. She has already proven
herself as a sound advisor with an approach that brings great value to our
organisation.'


Kaye Morton added:

'I am very pleased to be joining the AssetCo team and look forward to being part
of the business during its next exciting phase.'



For more information please contact:


AssetCo plc Tel: [phone]

John Shannon

Frank Flynn


Buchanan Communications Tel: [phone]

Tim Anderson

Isabel Podda


Hoare Govett Limited Tel: [phone]

Stephen Bowler

John MacGowan

Richard Crichton


Notes to editors.

AssetCo plc, (AIM : ASTO). AssetCo plc is a leading provider of outsourced and
managed support services to the emergency and homeland securities markets in
Great Britain and Northern Ireland and emerging markets overseas.

AssetCo plc was admitted to AIM in March 2007 and is incorporated in England.
The company employs some 860 people in twelve locations.

Subsidiaries of AssetCo plc include:

AssetCo Emergency Limited
AssetCo Group Limited

Papworth Specialist Vehicles Limited
AS Fire and Rescue Limited
Collins Youldon
FSE Limited
Todd Research Limited
BlueAmberRed Limited
Simentra Limited

AssetCo Emergency Resource Limited

AES Group

UV Modular Limited

The Vehicle Application Centre






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