Audioboom ranked 4th biggest US podcast publisher
REACH
Audioboom Group plc
("Audioboom" or the "Company")
Audioboom climbs rankings to 4th biggest podcast publisher in US
Audioboom (AIM: BOOM), the leading global podcast company, is pleased to announce that it is now ranked the fourth largest US podcast publisher based on the number of average weekly users according to Triton Digital's February 2021 Podcast Report.
Triton Digital rates podcast publishers based on unique audience reach as well as weekly downloads. Audioboom averaged 3.8 million weekly users during the latest reporting period and moved above Cumulus Media/Westwood One and AdLarge/Cabana.
Audioboom continues to rank in fifth place on Triton's weekly downloads ranker.
Since joining Triton Digital's ranker in May 2020, the Company has added more than 1.5 million weekly users - an increase of 71%.
The Triton Digital reports only measure Audioboom's premium tier of podcasts that are monetised through high-value host endorsements. More than 8,000 additional podcast channels are published by Audioboom and are monetised by programmatic advertising or subscription payments.
Audioboom's CEO, Stuart Last, commented: "Ranking as the fourth largest US podcast publisher is an incredible achievement for the Company, given the size and strength of our competitors. Our content-focused expansion strategy is working well, with our growth in early 2021 setting us up for a strong year ahead."
Enquiries
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Audioboom Group plc |
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Stuart Last, Chief Executive Officer Brad Clarke, Chief Financial Officer
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Tel: +44(0)300 303 3765
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Allenby Capital Limited (Nominated Adviser and Broker) |
Tel: +44(0)20 3328 5656 |
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David Hart/Alex Brearley/Asha Chotai (Corporate Finance) Guy McDougall / Amrit Nahal (Sales and Corporate Broking)
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About Audioboom
Audioboom is a global leader in podcasting - our shows are downloaded more than 85 million times each month by 25 million unique listeners around the world. Audioboom is ranked as the fourth largest podcast publisher in the US by Triton Digital.
Audioboom's ad-tech and monetisation platform underpins a scalable content business that provides commercial services for a premium network of 250 top tier podcasts, with key partners including 'Casefile True Crime' (US), 'Morbid' (US), 'True Crime Obsessed' (US), 'The Morning Toast' (US), 'No Such Thing As A Fish' (UK), and 'The Cycling Podcast' (UK).
The Audioboom Originals Network is a slate of content developed and produced by Audioboom including 'Baby Mamas No Dramas', 'Covert', 'It's Happening with Snooki & Joey', 'Mafia', 'Huddled Masses' and 'What Makes A Killer'.
Audioboom operates internationally, with operations and global partnerships across North America, Europe, Asia and Australia. For more information, visit audioboom.com. The platform allows content to be distributed via Apple Podcasts, Spotify, Pandora, Amazon Music, Deezer, Google Podcasts, iHeartRadio, RadioPublic, Saavn, Stitcher, Facebook and Twitter as well as a partner's own websites and mobile apps.
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