Key strategic partnership and creator network

RNS Number : 3431W

Audioboom Group PLC

17 April 2023

 

REACH

Audioboom Group plc

("Audioboom" or the "Company")

Audioboom renews key strategic partnership and expands creator network

Audioboom (AIM: BOOM), the leading global podcast company, is pleased to announce the renewal of its strategic commercial partnership with Australian Radio Network (ARN), and the continued expansion of its creator network through new commercial agreements with top tier podcasts including Stan Report with Brittany Broski, Networth & Chill with Vivian Tu, Teachers Off Duty and The NoSleep podcast.

Strategic Partnership

Audioboom has renewed its successful commercial partnership with ARN in Australia. ARN will monetise the Company's advertising inventory in the region, supporting Audioboom's mission to power podcasting for podcast creators globally.

Since first partnering with ARN in 2020, Australia has become the third largest region for advertising revenue for creators in Audioboom's podcast network. Through the partnership, brands in Australia can access Audioboom's suite of advertising products including premium host-endorsement ads with the best creators in podcasting, and targeted audience campaigns through the Showcase automated advertising marketplace.

Audioboom is Australia's 4^th largest podcast publisher on Triton Digital's podcast report, delivering more than 7 million downloads and 35 million available advertising impressions each month in the region.

Audioboom's CEO, Stuart Last, commented :  "With Australia's deeply engaged podcast audience and ARN's proven capabilities, continuing this strategic relationship will provide our creators with the best commercial opportunities in the region - a key component to Audioboom's global podcast strategy."

ARN's Head of Digital Audio, Corey Layton commented : "For over three years, Audioboom has been central to our offering. Led by Australia's biggest true crime podcast, Casefile, we're thrilled to have extended our partnership, bringing their high-quality content to listeners and brands alike."

New Partnerships

Audioboom continues to expand its creator network, partnering with podcasting's most creative talent to develop engaged audiences, connect influential creators with brands, and grow advertising scale.

Networth and Chill is a weekly economics podcast from financial social media influencer Vivian Tu. The show breaks down complicated business concepts and taps experts and professionals to give listeners tips and advice on how to make the most of their money. Networth and Chill - which is co-produced by Audioboom Studios - has secured the number 1 spot on Spotify Podcasts U.S Business chart, number 10 on Spotify's overall chart, and number 3 on Apple Podcasts U.S. Investing chart since its launch in March 2023.

Teachers Off Duty features TikTok teacher favorites Lauran Woolley, Tell Williams, and Gabe Dannenbring as they share stories and experiences from the classroom and beyond. Collectively, the hosts boast close to 10 million followers on TikTok and every Sunday, they come together to share heartfelt and hilarious tales of classroom chaos in their podcast.

Launching on the Audioboom creator network in May 2023, The Stan Report is hosted by content creator, social media personality, and comedian Brittany Broski who has amassed a following of over 7 million on TikTok, and now brings her legion of fans dubbed 'The Broski Nation' to podcasting.

The NoSleep Podcast is a multi-award-winning anthology series of original horror stories hosted by voice actor and showrunner David Cummings. The weekly show features full-cast audio adaptations of 2-3 author-submitted stories and atmospheric audio production with an original musical score. 

Audioboom's CEO, Stuart Last, commented:  "Once again, the most talented creators in digital media are choosing Audioboom as their podcasting partner. Each of the new shows coming to the Audioboom creator network requires unique support so they can successfully engage with their audience and see value from their creativity - the Audioboom platform is able to provide the technology, production, distribution and commercial services they need."

Vivian Tu, host of Networth and Chill, commented: "It's been an absolute dream of mine to create a podcast that makes talking about money more casual, cool, and comfortable for the next generation. I hope listeners feel emboldened by these candid financial conversations and I'm so stoked to be working with Audioboom to bring this vision to life."

David Cummings, Showrunner of The NoSleep Podcast, commented: "The NoSleep Podcast is frightfully excited to be partnering with Audioboom. We are looking forward to this new collaboration which will allow us to grow all aspects of our sleepless brand."

Enquiries

Audioboom Group plc
Stuart Last, Chief Executive Officer Brad Clarke, Chief Financial Officer	Tel: [phone]
finnCap Ltd (Nominated Adviser and Broker)	Tel: [phone]
Jonny Franklin-Adams/Abigail Kelly/Milesh Hindocha (Corporate Finance) Charlotte Sutcliffe/Harriet Ward (ECM)

About Audioboom

Audioboom Group plc ("Audioboom") is a global leader in podcasting - our shows are downloaded more than 130 million times each month by 34 million unique listeners around the world. Audioboom is ranked as the fifth largest podcast publisher by average weekly users in the US by Triton Digital.

Audioboom's ad-tech and monetisation platform underpins a scalable content business that provides commercial services for a premium network of 250 top tier podcasts, with key partners including 'Casefile True Crime' (US), 'True Crime Obsessed' (US), 'The Tim Dillon Show(US), 'No Such Thing As A Fish' (UK), and 'The Cycling Podcast' (UK).

Audioboom Studios is home to a slate of content developed and produced by Audioboom, including 'Dark Air with Terry Carnation', 'F1: Beyond The Grid', 'RELAX!', 'Covert', 'It's Happening with Snooki & Joey', 'Mafia', 'Huddled Masses' and 'What Makes A Killer'.

Audioboom operates internationally, with operations and global partnerships across North America, Europe, Asia and Australasia. The platform allows content to be distributed via Apple Podcasts, Spotify, Pandora, Amazon Music, Deezer, Google Podcasts, iHeartRadio, RadioPublic, Saavn, Stitcher, Facebook and Twitter as well as a partner's own websites and mobile apps. 

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