Director/PDMR Shareholding

Aviva PLC
25 June 2007


25 June 2007 - Aviva plc

NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS

The share interests of the under-noted directors and persons discharging
managerial responsibility have increased following the monthly purchase of
partnership shares by the Trustees, Hill Samuel (ESOP) Trustees Ltd, under the
Aviva All Employee Share Ownership Plan (the Plan).

The following transactions took place in London on 22 June 2007 and the Company
was advised on 25 June 2007.


Director/PDMR   Shares                               Aviva shares   
               Awarded  % of Issued                 held following  % of Issued
              (25p Ord) Share Capital  Share Price     purchase    Share Capital

Notified in accordance with DR 3.1.4 R(1)(a) and DR 3.1.4 R(1)(b)

Richard Harvey   16       Negligible      7.62p         278,760        0.011

Philip Scott     16       Negligible      7.62p         282,149        0.011

Tidjane Thiam    16       Negligible      7.62p          2,110      Negligible


Notified in accordance with DR 3.1.4 R(1)(a)

John Ainley      16       Negligible      7.62p         12,300      Negligible


The Trustees transferred 5,939 Ordinary Shares of 25 pence each from Lloyds TSB
Registrars Corporate Nominee Limited AESOP 2 (unallocated shares) to Lloyds TSB
Registrars Corporate Nominee Limited AESOP1 (allocated shares).  The transfer
was made following an adjustment of an award of shares made to a participant
under the rules of the Plan. The Directors of Aviva plc are to be treated as
interested in the 93,631 shares held by the Trustees of the Plan and registered
in the name of Lloyds TSB Registrars Corporate Nominee Ltd AESOP2 (unallocated
shares).

If you should have any queries concerning this announcement please contact
Stuart Mead, Group Secretarial (020 7662 8444)

R A Whitaker, Group Company Secretary


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