Director/PDMR Shareholding

Aviva PLC
12 April 2007

12 April 2007 - Aviva plc





NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS



The share interests of the under-noted directors and persons discharging
managerial responsibility have increased following the award of free shares
under the Aviva All Employee Share Ownership Plan (the Plan) on 11 April 2007.
In accordance with the rules of the Plan these shares will be held in trust by
Hill Samuel (ESOP) Trustees Limited.




Director/PDMR           Shares       % of Issued      Share   Aviva shares held   % of Issued
                        Awarded     Share Capital     Price       following      Share Capital
                       (25p Ord)                                  purchase


Notified in accordance with DR 3.1.4 R(1)(a) and DR 3.1.4 R(1)(b)

Richard Harvey            393         Negligible      762p         278,688           0.011


Andrew Moss               393         Negligible      762p         21,235            0.001


Philip Scott              393         Negligible      762p         275,335           0.011


Patrick Snowball          393         Negligible      762p         23,253            0.001




Notified in accordance with DR 3.1.4 R(1)(a)

John Ainley               393         Negligible      762p         12,252         Negligible


Tidjane Thiam             393         Negligible      762p          2,062         Negligible





If you should have any queries concerning this announcement please contact
Stuart Mead, Group Secretarial (020 7662 8444)



R A Whitaker, Group Company Secretary




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