Director/PDMR Shareholding

Aviva PLC
23 January 2007



23 January 2007 - Aviva plc


NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS


The share interests of the under-noted directors and persons discharging
managerial responsibility have increased following the monthly purchase of
partnership shares by the Trustees, Hill Samuel (ESOP) Trustees Ltd, under the
Aviva All Employee Share Ownership Plan (the Plan).

The following transactions took place in London on 22 January 2007 and the
Company was advised on 23 January 2007.


Director/PDMR           Shares       % of Issued      Share   Aviva shares held   % of Issued
                       Purchased    Share Capital     Price       following      Share Capital
                       (25p Ord)                                  purchase

Notified in accordance with DR 3.1.4 R(1)(a) and DR 3.1.4 R(1)(b)

Richard Harvey            15          Negligible     840.5p        198,773           0.008


Philip Scott              15          Negligible     840.5p        274,911           0.011


Patrick Snowball          15          Negligible     840.5p        22,830            0.001


Notified in accordance with DR 3.1.4 R(1)(a)
John Ainley               15          Negligible     840.5p        11,829         Negligible


Tidjane Thiam             14          Negligible     840.5p         1,638         Negligible


The Trustees transferred 32 Ordinary Shares of 25 pence each from Lloyds TSB
Registrars Corporate Nominee Limited AESOP 2 (unallocated shares) to Lloyds TSB
Registrars Corporate Nominee Limited AESOP1 (allocated shares).  The transfer
was made following an adjustment of an award of shares made to a participant
under the rules of the Plan. The Directors of Aviva plc are to be treated as
interested in the 123,411 shares held by the Trustees of the Plan and registered
in the name of Lloyds TSB Registrars Corporate Nominee Ltd AESOP2 (unallocated
shares).


If you should have any queries concerning this announcement please contact
Stuart Mead, Group Secretarial (020 7662 8444).

R A Whitaker, Group Company Secretary




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