Director/PDMR Shareholding

Aviva PLC
25 April 2007



25 April 2007 - Aviva plc



NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS



The share interests of the under-noted directors and persons discharging
managerial responsibility have increased following the monthly purchase of
partnership shares by the Trustees, Hill Samuel (ESOP) Trustees Ltd, under the
Aviva All Employee Share Ownership Plan (the Plan).


The following transactions took place in London on 23 April 2007 and the Company
was advised on 24 April 2007.



Director/PDMR           Shares       % of Issued      Share   Aviva shares held   % of Issued
                        Awarded     Share Capital     Price       following      Share Capital
                       (25p Ord)                                  purchase
                       

Notified in accordance with DR 3.1.4 R(1)(a) and DR 3.1.4 R(1)(b)
Richard Harvey            17          Negligible      772p         278,705           0.011


Philip Scott              16          Negligible      772p         275,351           0.011


Patrick Snowball          17          Negligible      772p         23,270            0.001




Notified in accordance with DR 3.1.4 R(1)(a)
John Ainley               17          Negligible      772p         12,269         Negligible


Tidjane Thiam             17          Negligible      772p          2,079         Negligible





The Directors of Aviva plc together with the employees in the Plan are to be
treated as interested in the 123,173 shares held by the Trustees of the Plan and
registered in the name of Lloyds TSB Registrars Corporate Nominee Ltd AESOP2
(unallocated shares).



If you should have any queries concerning this announcement please contact
Stuart Mead, Group Secretarial (020 7662 8444)



R A Whitaker, Group Company Secretary




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