Director/PDMR Shareholding

Aviva PLC
25 July 2007

25 July 2007 - Aviva plc





NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS





PARTNERSHIP SHARES



The share interests of the under-noted directors and persons discharging
managerial responsibility have increased following the monthly purchase of
partnership shares by the Trustees, Hill Samuel (ESOP) Trustees Ltd, under the
Aviva All Employee Share Ownership Plan (the Plan).



The following transactions took place in London on 23 July 2007 and the Company
was advised on 24 July 2007.




Director/PDMR          Shares      % of Issued    Share Price   Aviva shares     % of Issued
                      Awarded     Share Capital                held following   Share Capital
                                                                  purchase
                     (25p Ord)


Notified in accordance with DR 3.1.4 R(1)(a) and DR 3.1.4 R(1)(b)
Philip Scott             17         Negligible       738.5p        282,166          0.011


Tidjane Thiam            17         Negligible       738.5p         2,127        Negligible




Notified in accordance with DR 3.1.4 R(1)(a)
John Ainley              17         Negligible       738.5p        12,317        Negligible


Mark Hodges              17         Negligible       738.5p         4,536        Negligible


Simon Machell            17         Negligible       738.5p        13,289        Negligible







FREE SHARES



The Trustees transferred 915 Ordinary Shares of 25 pence each from Lloyds TSB
Registrars Corporate Nominee Limited AESOP 2 (unallocated shares) to Lloyds TSB
Registrars Corporate Nominee Limited AESOP1 (allocated shares).  The transfer
was made following adjustments to awards of shares made to participants under
the rules of the Plan. The Directors of Aviva plc are to be treated as
interested in the 92,716 shares held by the Trustees of the Plan and registered
in the name of Lloyds TSB Registrars Corporate Nominee Ltd AESOP2 (unallocated
shares).



If you should have any queries concerning this announcement please contact
Stuart Mead, Group Secretarial (020 7662 8444)



K A Cooper, Deputy Group Company Secretary




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