Director/PDMR Shareholding

Aviva PLC
30 November 2007

30 November 2007



NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS



PARTNERSHIP SHARES



The share interests of the under-noted directors and persons discharging
managerial responsibility have increased following the monthly purchase of
partnership shares by the Trustees, Equiniti Share Plan Trustees Limited, under
the Aviva All Employee Share Ownership Plan (the Plan).



The following transactions took place in London on 22 November 2007 and the
Company was advised on 23 November 2007.




Director/PDMR          Shares      % of Issued    Share Price   Aviva shares     % of Issued
                      Awarded     Share Capital                held following   Share Capital
                                                                  purchase
                     (25p Ord)


Notified in accordance with DR 3.1.4 R(1)(a) and DR 3.1.4 R(1)(b)
Philip Scott             20         Negligible       628.5p        286,991          0.011




Notified in accordance with DR 3.1.4 R(1)(a)
John Ainley              20         Negligible       628.5p        12,390        Negligible


Mark Hodges              20         Negligible       628.5p        46,461           0.002


Anupam Sahay             20         Negligible       628.5p          73          Negligible





If you should have any queries concerning this announcement please contact April
Commons, Group Secretarial (020 7662 8835)



K A Cooper, Deputy Group Company Secretary




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