Director/PDMR Shareholding

Aviva PLC
03 December 2007


    NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL
                      RESPONSIBILITY AND CONNECTED PERSONS



1. Name of company


Aviva plc



2. Name of director


Simon Christopher John Machell



3. Please state whether notification indicates that it is in respect of holding
of the shareholder named in 2 above or in respect of a non-beneficial interest
or in the case of an individual holder if it is a holding of that person's
spouse or children under the age of 18 or in respect of a non-beneficial
interest


Shareholder named in 2 above



4. Name of the registered holder(s) and, if more than one holder, the number of
shares held by each of them (if notified)


As in 2 above



5. Please state whether notification relates to a person(s) connected with the
director named in 2 above and identify the connected person(s)


N/A



6. Please state the nature of the transaction. For PEP transactions please
indicate whether general/single co PEP and if discretionary/non discretionary


Purchase of Shares under Dividend Re-Investment Plan - held in a single company ISA



7. Number of shares / amount of stock acquired


15



8. Percentage of issued class


Negligible



9. Number of shares/amount of stock disposed


N/A



10. Percentage of issued class


N/A



11. Class of security


Ordinary Shares of 25 pence each



12. Price per share


658.5 pence



13. Date of transaction


16 November 2007



14. Date company informed


19 November 2007



15. Total holding following this notification


53,664



16. Total percentage holding of issued class following this notification


0.002%



If a director has been granted options by the company please complete the
following boxes.



17. Date of grant






18. Period during which or date on which exercisable






19. Total amount paid (if any) for grant of the option






20. Description of shares or debentures involved: class, number






21. Exercise price (if fixed at time of grant) or indication that price is to be
fixed at time of exercise






22. Total number of shares or debentures over which options held following this
notification






23. Any additional information






24. Name of contact and telephone number for queries


Melanie Norton  - Telephone [phone]



25. Name and signature of authorised company official responsible for making
this notification


Melanie Norton



Date of Notification


3 December 2007



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