Director/PDMR Shareholding

Aviva PLC
24 October 2006

24 October 2006 - Aviva plc





NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS



The share interests of the under-noted directors and persons discharging
managerial responsibility have increased following the monthly purchase of
partnership shares by the Trustees, Hill Samuel (ESOP) Trustees Ltd, under the
Aviva All Employee Share Ownership Plan (the Plan).



The following transactions took place in London on 23 October 2006 and the
Company was advised on 24 October 2006.


Director/PDMR           Shares       % of Issued      Share   Aviva shares held   % of Issued
                       Purchased    Share Capital     Price       following      Share Capital
                                                                  purchase
                       (25p Ord)


Notified in accordance with DR 3.1.4 R(1)(a) and DR 3.1.4 R(1)(b)

Richard Harvey            16          Negligible     786.5p        198,714           0.008

Philip Scott              15          Negligible     786.5p        270,904           0.011

Patrick Snowball          16          Negligible     786.5p        22,784            0.001




Notified in accordance with DR 3.1.4 R(1)(a)

John Ainley               16          Negligible     786.5p        11,768         Negligible

Tidjane Thiam             16          Negligible     786.5p         1,593         Negligible





If you should have any queries concerning this announcement please contact
Melanie Norton, Group Secretarial (020 7662 2227).



R A Whitaker, Group Company Secretary




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