Director/PDMR Shareholding

Aviva PLC
02 January 2008



02 January 2008


NOTIFICATION OF INTERESTS OF DIRECTORS AND PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITIES ('PDMRs')


Igal Mayer (PDMRs) was awarded shares under the Aviva Deferred Bonus Plan (DBP)
on 24 March 2005. In accordance with the rules of the DBP Scheme, shares have
now vested and were released on 31 December 2007. The details are as follows:


Director / PDMR                                                       Igal Mayer

Shares vested                                                             36,522

Shares sold 31 December 2007                                              17,209
to cover tax liability

Sale price                                                               670.47p

Aviva shares held following above transactions                            33,912

% of issued share capital                                                 0.001%



Should you have any queries concerning this announcement please contact Melanie
Norton, Group Secretarial (020 7662 2227)


Graham Jones, Group Company Secretary




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