Director/PDMR Shareholding

Aviva PLC
26 March 2008

26 March 2008



NOTIFICATION OF INTERESTS OF DIRECTORS AND PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITIES ('PDMRs')



Andrew Moss and Philip Scott (Executive Directors) and John Ainley, Igal Mayer,
Mark Hodges, and Simon Machell (PDMRs) were awarded shares under the Aviva
Deferred Bonus Plan (DBP) and the Aviva Long Term Incentive Plan (LTIP) on 24
March 2005.  In accordance with the rules of these Plans, shares have now vested
and were released to the undernoted directors on 25 March 2008. The details are
as follows:


Director / PDMR                 A Moss      P G Scott       J D Ainley           I Mayer       M Hodges      S Machell
Shares vested                   119,529        134,617           40,489            17,891         55,625        52,516


Shares sold 25 March 2008       49,130         55,332           16,643             8,409         22,864          8,245
to cover tax liability


Post-tax balance of shares           -              -           23,846                 -              -              -
sold 25 March 2008


Sale price                      618.5p         618.5p           618.5p            618.5p         618.5p         618.5p


Aviva shares held following    143,607        370,436           12,453            43,439         79,295         97,935
above transactions


% of issued share capital       0.005%         0.014%       Negligible            0.002%         0.003%         0.004%







Should you have any queries concerning this announcement please contact Joanne
Bujak, Group Secretarial, Aviva plc (020 7662 2563)



K A Cooper, Deputy Group Company Secretary


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