Director/PDMR Shareholding

Aviva PLC
01 April 2008

Aviva Directors/Persons Discharging Managerial Responsibility and Connected
Persons - Awards March 2008



The executive directors and persons discharging managerial responsibility
(PDMRs) of Aviva plc have been granted the following awards of shares under the
Aviva Annual Bonus Plan 2005 and the Aviva Long Term Incentive Plan 2005.



Awards under the Aviva Annual Bonus Plan 2005




Name                      Date of Grant           Price           No of shares
                                                                     awarded

Andrew Moss                 31.03.08              £6.08              93,567
Philip Scott                31.03.08              £6.08              70,312
Mark Hodges                 31.03.08              £6.08              55,785
John Ainley                 31.03.08              £6.08              34,701
Anupam Sahay                31.03.08              £6.08              25,429
Igal Mayer                  31.03.08              £6.08              34,300
Simon Machell               31.03.08              £6.08              38,745





Awards under the Aviva Long Term Incentive Plan 2005 *




Name                           Date of Grant              Price            No of shares awarded


Andrew Moss                      31.03.08                 £6.08                  253,289
Philip Scott                     31.03.08                 £6.08                  140,625
Mark Hodges                      31.03.08                 £6.08                  97,450
John Ainley                      31.03.08                 £6.08                  68,873
Anupam Sahay                     31.03.08                 £6.08                  52,631
Igal Mayer                       31.03.08                 £6.08                  77,097
Simon Machell                    31.03.08                 £6.08                  67,517
Amanda Mackenzie                 31.03.08                 £6.08                  49,342



* These awards are subject to performance conditions.



This notification is made in accordance with DTR 3.1.4.



For any queries please contact:

Kirsty Cooper on telephone: [phone]

Fax: [phone]




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