Director/PDMR Shareholding

Aviva PLC
09 April 2008


9 April 2008 - Aviva plc

NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS

The share interests of the under-noted directors and persons discharging
managerial responsibility have increased following the award of free shares
under the Aviva All Employee Share Ownership Plan (the Plan) on 8 April 2008.
In accordance with the rules of the Plan these shares will be held in trust by
Equiniti Share Plan Trustees Limited.

Director/PDMR    Shares   % of Issued    Share  Aviva shares held  % of Issued
                Awarded  Share Capital   Price     following       Share Capital
               (25p Ord)                           purchase

Notified in accordance with DR 3.1.4 R(1)(a) and DR 3.1.4 R(1)(b)

Andrew Moss       460     Negligible      651p      144,067           0.005

Philip Scott      460     Negligible      651p      370,916           0.014


Notified in accordance with DR 3.1.4 R(1)(a)

John Ainley       460     Negligible      651p      12,934         Negligible

Mark Hodges       460     Negligible      651p      79,776            0.003

Anupam Sahay      460     Negligible      651p       616           Negligible


If you should have any queries concerning this announcement please contact
Joanne Bujak, Group Secretarial (020 7662 2563)

E G Jones, Group Company Secretary


                      This information is provided by RNS
            The company news service from the London Stock Exchange           FBVZBLBBQ