Director/PDMR Shareholding

Aviva PLC
24 August 2007

24 August 2007



NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS



PARTNERSHIP SHARES

The share interests of the under-noted directors and persons discharging
managerial responsibility have increased following the monthly purchase of
partnership shares by the Trustees, Hill Samuel (ESOP) Trustees Ltd, under the
Aviva All Employee Share Ownership Plan (the Plan).


The following transactions took place in London on 22 August 2007 and the
Company was advised on 23 August 2007.




Director/PDMR          Shares      % of Issued    Share Price   Aviva shares     % of Issued
                      Awarded     Share Capital                held following   Share Capital
                     (25p Ord)                                    purchase


Notified in accordance with DR 3.1.4 R(1)(a) and DR 3.1.4 R(1)(b)

Philip Scott             18         Negligible       718.5p        282,184          0.011

Tidjane Thiam            17         Negligible       718.5p         2,144        Negligible




Notified in accordance with DR 3.1.4 R(1)(a)

John Ainley              18         Negligible       718.5p        12,335        Negligible

Mark Hodges              18         Negligible       718.5p        46,406           0.002

Anupam Sahay             17         Negligible       718.5p          17          Negligible






FREE SHARES

The Trustees transferred 201 Ordinary Shares of 25 pence each from Lloyds TSB
Registrars Corporate Nominee Limited AESOP 2 (unallocated shares) to Lloyds TSB
Registrars Corporate Nominee Limited AESOP1 (allocated shares).  The transfer
was made following adjustments to awards of shares made to participants under
the rules of the Plan. The Directors of Aviva plc are to be treated as
interested in the 92,515 shares held by the Trustees of the Plan and registered
in the name of Lloyds TSB Registrars Corporate Nominee Ltd AESOP2 (unallocated
shares).



If you should have any queries concerning this announcement please contact
Melanie Norton, Group Secretarial (020 7662 2227)



K A Cooper, Deputy Group Company Secretary




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