Director/PDMR Shareholding

Aviva PLC
28 August 2007





28 August 2007





NOTIFICATION OF INTERESTS OF DIRECTORS AND CONNECTED PERSONS



On 27 August 2004 Aviva plc announced that a Long Term Incentive Plan Award had
been made to Andrew Moss, the Group Chief Executive. Vesting of the award was
subject to performance conditions. The award vested on 27 August 2007 and has
been released to Mr Moss today, the first subsequent dealing day.  Consequently,
the interest of Mr Moss in Aviva plc ordinary shares has increased. The details
are as follows:


Director                                 A J Moss
Shares Vested                            54,288

Shares Sold on 28 August 2007            22,315
to cover income tax and National
Insurance contribution liabilities

Residual Number of Shares Released       31,973
Following Sale

Sale Price                               £7.1550

Total Number of Aviva Shares held        73,208
following above transaction

% of Share Capital                       0.003%







Should you have any queries concerning this announcement please contact Paul
Dubal, Group Secretarial (020 7662 2564)



Graham Jones, Group Company Secretary




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