Director/PDMR Shareholding

Aviva PLC
23 February 2007


23 February 2007 - Aviva plc



NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS


The share interests of the under-noted directors and persons discharging
managerial responsibility have increased following the monthly purchase of
partnership shares by the Trustees, Hill Samuel (ESOP) Trustees Ltd, under the
Aviva All Employee Share Ownership Plan (the Plan).



The following transactions took place in London on 22 February 2007 and the
Company was advised on 22 February 2007.


Director/PDMR           Shares       % of Issued      Share   Aviva shares held   % of Issued
                       Purchased    Share Capital     Price       following      Share Capital
                                                                  purchase
                       (25p Ord)


Notified in accordance with DR 3.1.4 R(1)(a) and DR 3.1.4 R(1)(b)


Richard Harvey            14          Negligible      846p         198,787           0.008


Philip Scott              15          Negligible      846p         274,926           0.011


Patrick Snowball          14          Negligible      846p         22,844            0.001



Notified in accordance with DR 3.1.4 R(1)(a)


John Ainley               14          Negligible      846p         11,843         Negligible


Tidjane Thiam             15          Negligible      846p          1,653         Negligible



The Trustees transferred 69 Ordinary Shares of 25 pence each from Lloyds TSB
Registrars Corporate Nominee Limited AESOP1 (allocated shares) to Lloyds TSB
Registrars Corporate Nominee Limited AESOP 2 (unallocated shares).  The transfer
was made following the forfeiture of shares, under the rules of the Plan, by
participants who have left the group since the last purchase. The Directors of
Aviva plc are therefore to be treated as interested in the 123,480 shares held
by the Trustees of the Plan and registered in the name of Lloyds TSB Registrars
Corporate Nominee Ltd AESOP2 (unallocated shares).


If you should have any queries concerning this announcement please contact
Stuart Mead, Group Secretarial (020 7662 8444).


R A Whitaker, Group Company Secretary


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