Director/PDMR Shareholding

Aviva PLC
24 February 2006

24 February - Aviva plc



NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS



The share interests of the under-noted directors and persons discharging
managerial responsibility have increased following the monthly purchase of
partnership shares by the Trustees, Hill Samuel (ESOP) Trustees Ltd, under the
Aviva All Employee Share Ownership Plan (the Plan).



The following transactions took place in London on 22 February 2006 and the
Company was advised on 23 February 2006.


Director/PDMR           Shares       % of Issued      Share   Aviva shares held   % of Issued
                       Purchased    Share Capital     Price       following      Share Capital
                       (25p Ord)                                  purchase


Notified in accordance with DR 3.1.4 R(1)(a) and DR 3.1.4 R(1)(b)

Richard Harvey            16          Negligible     754.5p        44,815            0.002

Philip Scott              17          Negligible     754.5p        170,039           0.007

Patrick Snowball          16          Negligible     754.5p        16,284            0.001




Notified in accordance with DR 3.1.4 R(1)(a)

Mike Pemberton            16          Negligible     754.5p        39,163            0.002

Gary Withers              16          Negligible     754.5p        36,925            0.002

Tidjane Thiam             16          Negligible     754.5p         1,093         Negligible





The Trustees transferred 50 Ordinary Shares of 25 pence each from Lloyds TSB
Registrars Corporate Nominee Limited AESOP 2 (unallocated shares) to Lloyds TSB
Registrars Corporate Nominee Limited AESOP1 (allocated shares).  The transfer
was made following an adjustment of an award of shares made to a participant
under the rules of the Plan. The Directors of Aviva plc are to be treated as
interested in the 173,600 shares held by the Trustees of the Plan and registered
in the name of Lloyds TSB Registrars Corporate Nominee Ltd AESOP2 (unallocated
shares).



If you should have any queries concerning this announcement please contact
Joanne Bujak, Group Secretarial (020 7662 2563)



R A Whitaker, Group Company Secretary




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