Director/PDMR Shareholding

Aviva PLC
24 November 2006

24 November 2006 - Aviva plc

NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS

The share interests of the under-noted directors and persons discharging
managerial responsibility have increased following the monthly purchase of
partnership shares by the Trustees, Hill Samuel (ESOP) Trustees Ltd, under the
Aviva All Employee Share Ownership Plan (the Plan).

The following transactions took place in London on 22 November 2006 and the
Company was advised on 23 November 2006.

Director/PDMR           Shares       % of Issued      Share   Aviva shares held   % of Issued
                       Purchased    Share Capital     Price       following      Share Capital
                       (25p Ord)                                  purchase

Notified in accordance with DR 3.1.4 R(1)(a) and DR 3.1.4 R(1)(b)

Richard Harvey            16          Negligible     813.5p        198,730           0.008

Philip Scott              16          Negligible     813.5p        274,865           0.011

Patrick Snowball          16          Negligible     813.5p        22,800            0.001


Notified in accordance with DR 3.1.4 R(1)(a)

John Ainley               16          Negligible     813.5p        11,784         Negligible

Tidjane Thiam             15          Negligible     813.5p         1,608         Negligible


The Trustees transferred 130 Ordinary Shares of 25 pence each from Lloyds TSB
Registrars Corporate Nominee Limited AESOP 2 (unallocated shares) to Lloyds TSB
Registrars Corporate Nominee Limited AESOP1 (allocated shares).  The transfer
was made following an adjustment of an award of shares made to a participant
under the rules of the Plan. The Directors of Aviva plc are to be treated as
interested in the 123,682 shares held by the Trustees of the Plan and registered
in the name of Lloyds TSB Registrars Corporate Nominee Ltd AESOP2 (unallocated
shares).

If you should have any queries concerning this announcement please contact
Stuart Mead, Group Secretarial (020 7662 8444).

R A Whitaker, Group Company Secretary




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