Director/PDMR Shareholding

Aviva PLC
25 May 2007


25 May 2007 - Aviva plc


NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS


The share interests of the under-noted directors and persons discharging
managerial responsibility have increased following the monthly purchase of
partnership shares by the Trustees, Hill Samuel (ESOP) Trustees Ltd, under the
Aviva All Employee Share Ownership Plan (the Plan).

The following transactions took place in London on 22 May 2007 and the Company
was advised on 24 May 2007.




Director/PDMR          Shares      % of Issued    Share Price   Aviva shares     % of Issued
                      Awarded     Share Capital                held following   Share Capital
                     (25p Ord)                                   purchase
                     
Notified in accordance with DR 3.1.4 R(1)(a) and DR 3.1.4 R(1)(b)

Richard Harvey           15         Negligible      8.28968p       278,720          0.011

Philip Scott             15         Negligible      8.28968p       282,133          0.011


Notified in accordance with DR 3.1.4 R(1)(a)

John Ainley              15         Negligible      8.28968p       12,284        Negligible

Tidjane Thiam            15         Negligible      8.28968p        2,094        Negligible





The Trustees transferred 162 Ordinary Shares of 25 pence each from Lloyds TSB
Registrars Corporate Nominee Limited AESOP 2 (unallocated shares) to Lloyds TSB
Registrars Corporate Nominee Limited AESOP1 (allocated shares). The transfer was
made following an adjustment of an award of shares made to a participant under
the rules of the Plan. The Directors of Aviva plc are to be treated as
interested in the 99,570 shares held by the Trustees of the Plan and registered
in the name of Lloyds TSB Registrars Corporate Nominee Ltd AESOP2 (unallocated
shares).

If you should have any queries concerning this announcement please contact
Stuart Mead, Group Secretarial (020 7662 8444)


R A Whitaker, Group Company Secretary




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