Director/PDMR Shareholding

Aviva PLC
26 July 2005

26 July 2005 - Aviva plc

NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS

The share interests of the under-noted directors and persons discharging
managerial responsibility have increased following the monthly purchase of
partnership shares by the Trustees, Hill Samuel (ESOP) Trustees Ltd, under the
Aviva All Employee Share Ownership Plan (the Plan).

The following transactions took place in London on 22 July 2005 and the Company
was advised on 25 July 2005.

Director                Shares       % of Issued      Share   Aviva shares held   % of Issued
                       Purchased    Share Capital     Price       following      Share Capital
                                                                  purchase
                       (25p Ord)

Notified in accordance with DR 3.1.4 R(1)(a) and DR 3.1.4 R(1)(b)

Richard Harvey            20          Negligible      630p         44,674            0.002

Philip Scott              20          Negligible      630p         167,294           0.007

Patrick Snowball          20          Negligible      630p          6,155           0.0003


Notified in accordance with DR 3.1.4 R(1)(a)

Mike Pemberton            20          Negligible      630p         36,678            0.002

Gary Withers              20          Negligible      630p         36,796            0.002


The Directors of Aviva plc are to be treated as interested in the 173,616 shares
held by the Trustees of the Plan and registered in the name of Lloyds TSB
Registrars Corporate Nominee Ltd AESOP2 (unallocated shares).

If you should have any queries concerning this announcement please contact
Joanne Bujak, Group Secretarial (020 7662 2563)

R A Whitaker, Group Company Secretary



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