Director/PDMR Shareholding

Aviva PLC
26 September 2007

26 September 2007



NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS



PARTNERSHIP SHARES

The share interests of the under-noted directors and persons discharging
managerial responsibility have increased following the monthly purchase of
partnership shares by the Trustees, Hill Samuel (ESOP) Trustees Ltd, under the
Aviva All Employee Share Ownership Plan (the Plan).

The following transactions took place in London on 24 September 2007 and the
Company was advised on 25 September 2007.




Director/PDMR          Shares      % of Issued    Share Price   Aviva shares     % of Issued
                      Awarded     Share Capital                held following   Share Capital
                                                                  purchase
                     (25p Ord)


Notified in accordance with DR 3.1.4 R(1)(a) and DR 3.1.4 R(1)(b)

Philip Scott             17         Negligible        705p         282,201          0.011


Notified in accordance with DR 3.1.4 R(1)(a)

John Ainley              17         Negligible        705p         12,352        Negligible

Mark Hodges              17         Negligible        705p         46,423           0.002

Anupam Sahay             18         Negligible        705p           35          Negligible







FREE SHARES


The Trustees transferred 588 Ordinary Shares of 25 pence each from Lloyds TSB
Registrars Corporate Nominee Limited AESOP 2 (unallocated shares) to Lloyds TSB
Registrars Corporate Nominee Limited AESOP1 (allocated shares).  The transfer
was made following adjustments to awards of shares made to participants under
the rules of the Plan. The Directors of Aviva plc are to be treated as
interested in the 92,602 shares held by the Trustees of the Plan and registered
in the name of Lloyds TSB Registrars Corporate Nominee Ltd AESOP2 (unallocated
shares).

If you should have any queries concerning this announcement please contact
Stuart Mead, Group Secretarial (020 7662 28444)

K A Cooper, Deputy Group Company Secretary




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