Director/PDMR Shareholding

Aviva PLC
26 March 2007


26 March 2007 - Aviva plc


NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS

The share interests of the under-noted directors and persons discharging
managerial responsibility have increased following the monthly purchase of
partnership shares by the Trustees, Hill Samuel (ESOP) Trustees Ltd, under the
Aviva All Employee Share Ownership Plan (the Plan).

The following transactions took place in London on 22 March 2007 and the Company
was advised on 23 March 2007.


Director/PDMR           Shares       % of Issued      Share   Aviva shares held   % of Issued
                       Purchased    Share Capital     Price       following      Share Capital
                                                                  purchase
                       (25p Ord)


Notified in accordance with DR 3.1.4 R(1)(a) and DR 3.1.4 R(1)(b)

Richard Harvey            16          Negligible      779p         198,803           0.008

Philip Scott              16          Negligible      779p         274,942           0.011

Patrick Snowball          16          Negligible      779p         22,860            0.001



Notified in accordance with DR 3.1.4 R(1)(a)

John Ainley               16          Negligible      779p         11,859         Negligible

Tidjane Thiam             16          Negligible      779p          1,669         Negligible


The Trustees transferred 307 Ordinary Shares of 25 pence each from Lloyds TSB
Registrars Corporate Nominee Limited AESOP 2 (unallocated shares) to Lloyds TSB
Registrars Corporate Nominee Limited AESOP1 (allocated shares).  The transfer
was made following an adjustment of an award of shares made to a participant
under the rules of the Plan. The Directors of Aviva plc are to be treated as
interested in the 123,173 shares held by the Trustees of the Plan and registered
in the name of Lloyds TSB Registrars Corporate Nominee Ltd AESOP2 (unallocated
shares).

If you should have any queries concerning this announcement please contact
Melanie Norton, Group Secretarial (020 7662 2227).


R A Whitaker, Group Company Secretary



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